by Kym Merrill | Oct 5, 2026
by Kym Merrill | Sep 2, 2026
by Kym Merrill | Aug 3, 2026
by Kym Merrill | Jul 1, 2026
by Kym Merrill | Jun 1, 2026
At Kite Media, we hear from many new small business owners who think they don’t have the resources to work on improving their online presence through SEO or PPC. However, there’s one of the simplest and most overlooked tools that can directly impact both your... 
by Kym Merrill | May 4, 2026
If you’ve ever thought, “We’re getting plenty of leads, but they’re all just price shoppers!” you’re not alone. This is one of the most common concerns we hear from small service businesses. It’s frustrating to invest in your website or ads, see people reaching out,... 
by Kym Merrill | Apr 6, 2026
You’re setting up a Google Business Profile for your service business and get through all the steps just fine — until you come to the verification. Now you only see one option: video verification. If you run into this, you aren’t alone. Google Business... 
by Kym Merrill | Mar 2, 2026
Using Google Ads is one of the most effective ways for small local service businesses to generate leads, increase visibility, and grow their customer base. However, not all types of Google Ads are created equal—some are better suited for service businesses than... 
by Kym Merrill | Feb 3, 2026
If you’ve tried to run Google Ads yourself before and felt disappointed by the results, you’re not alone. Many business owners come to our Google ads experts saying things like: “We spent money but didn’t get any calls.” “Google Ads just don’t work for our industry.”... 
by Kym Merrill | Jan 6, 2026
When business owners talk about “getting on the first page of Google,” they’re often thinking about one thing: ranking #1 in the organic search results. But Google’s first page just doesn’t work that way anymore. Today, the first page of Google is made up of many... 
by Kym Merrill | Dec 2, 2025
December is a busy, festive time, but it can also be stressful for small business owners. After working hard all year, you deserve a break to spend with family, recharge, and enjoy the season. However, closing your small business for the holidays, or even just... 
by Kym Merrill | Nov 4, 2025
November is the season of gratitude, a time when we pause to appreciate the people and opportunities that make our lives better. For small business owners, it’s also a perfect time to reflect on the customers, employees, and communities that keep your business... 
by Kym Merrill | Oct 2, 2025
When you’re a small business, every edge matters. Whether you run a carpet cleaning company, a cabinet refinishing service, or any other local business, one of the most powerful tools at your disposal is free: Google reviews. Reviews aren’t just about making your... 
by Kym Merrill | Sep 2, 2025
When it comes to digital marketing, many small business owners want to see quick results. You launch a campaign, update your GBP, or run a few ads, and if the phone doesn’t start ringing immediately, it’s easy to feel like the effort wasn’t worth it. But the truth is,... 
by Kym Merrill | Aug 6, 2025
Starting a new business is exciting, but let’s be honest, it’s also a lot. Between handling the paperwork side of starting a business, getting all the right equipment, and acquiring your first customers, marketing might feel like something you can deal with “later.”... 
by Kym Merrill | Jul 8, 2025
There’s no denying that artificial intelligence is changing the way we use the internet. From AI-generated answers in Google search results to tools like ChatGPT that summarize information instantly, users are finding what they need faster than ever, often without... 
by Kym Merrill | Jun 3, 2025
AI is here, and it’s not going anywhere. Tools like ChatGPT, Claude, and Google’s own automation features are changing how we live and work, including how we market online. But while AI can help make your digital marketing more efficient, it’s not a silver bullet for... 
by Kym Merrill | May 5, 2025
One of the biggest advantages of pay-per-click (PPC) advertising is flexibility. Unlike long-term marketing strategies, such as SEO, that take months to build momentum, PPC can deliver immediate results—and it can be turned up, down, or off as needed. This... 
by Kym Merrill | Apr 3, 2025
At Kite Media, we work with small, local businesses and understand just how important your Google Business Profile (GBP) is in bringing in customers. Your GBP helps you show up in local searches, on Google Maps, and in front of people actively looking for your... 
by Kym Merrill | Mar 4, 2025
At Kite Media, we know that the heart of good digital marketing is your business’s website. After all, the purpose of services like search engine optimization and pay-per-click ads is to drive traffic to your website, where your potential customers can learn more... 
by Kym Merrill | Jan 6, 2025
Many business owners turn to Kite Media because they don’t know much about SEO and digital marketing and just want us to handle it all. However, search engine optimization (SEO) is done best as a collaborative effort. Our SEO team brings the technical expertise and... 
by Kym Merrill | Dec 3, 2024
Forget fancy gizmos and gadgets—this year, the best gift for your business is one that keeps on giving: a new website! Whether you’re a small business owner, a professional building your brand, or an established company stuck with an outdated site, a modern,... 
by Kym Merrill | Nov 5, 2024
Now that it’s November, many people in the US are thinking about what they are grateful for. However, business owners should also be thinking about things that they will be grateful they did next year. As a business owner, you know that smart investments today... 
by Kym Merrill | Oct 7, 2024
If you own a small service-based business, you might be wondering how to compete in the online space to grow your business. A common misconception is that paid advertising such as Google PPC (pay-per-click) advertising is only for larger companies with deep pockets.... 
by Kym Merrill | Sep 4, 2024
Let’s say you are a small business who is just starting out and just created your first website. You’ve got a basic understanding of search engine optimization and designed a site that is user-friendly, loads quickly, and has great content relevant to the keywords you... 
by Kym Merrill | Aug 2, 2024
In 2024, customers expect businesses to have a website, even small, local businesses. A website proves that you are a legitimate business and allows potential customers to learn more about your company and how to contact you. A website is a must. However, the type of... 
by Kym Merrill | Jul 9, 2024
At Kite Media, we work with service businesses to provide unparalleled digital marketing services, including pay-per-click and search engine marketing. Many of the business owners we work with are running a small operation and haven’t done a lot of marketing before.... 
by Kym Merrill | Jun 4, 2024
It’s a wild time to be in search engine optimization right now. AI is changing the way people look for information and use the internet, and making appearances in search results–and everywhere else on the web. The Google trial has revealed many secrets about the... 
by Kym Merrill | May 17, 2024
You might worry it’s just your business, but be assured: every business experiences slow seasons—whether due to seasonal fluctuations, economic changes, or world events. During these challenging periods, many business owners’ instinctive reaction is to cut costs, and... 
by Kym Merrill | Apr 4, 2024
Here at Kite Media, many members of our team come together every year to run a race. Everyone involved puts in the time and effort involved to be able to finish the race strong. Not only does running together improve our camaraderie and sense of teamwork as an office,... 
by Kym Merrill | Mar 5, 2024
What sets Kite Media apart from other digital marketing agencies? It’s easy to tell you what sets Kite Media apart from other workplaces. There is a sense of camaraderie and support at Kite Media that you just won’t find in other agencies. Whether we’re working... 
by Kym Merrill | Feb 13, 2024
Every small business knows that they should be getting more reviews, especially on Google. Not only do good reviews just feel good to receive, but they can also help your Google Maps rankings, build customer trust, and improve your conversions. However, while it’s... 
by Kym Merrill | Jan 4, 2024
It’s that time of year again when we set resolutions and work to improve ourselves. However, if you are a service-based business owner, have you considered setting resolutions for your business? Setting small goals now can have a big impact on your business if you... 
by Kym Merrill | Dec 6, 2023
When you are paying for an SEO service, you want to make sure that you’re getting great results, and that means good rankings. Thus, it can be frustrating when you get a report from your SEO agency that says that your website ranks great, but then when you search the... 
by Kym Merrill | Nov 14, 2023
As people shop this holiday season, many people focus on “shopping small” and supporting local businesses. After all, local businesses help drive local economies, and many people enjoy supporting these small family-run operations over faceless large businesses. If... 
by Kym Merrill | Oct 3, 2023
With Halloween around the corner, it’s the perfect time to visit the ghosts of web design past. Even though these outdated web design trends should have been buried in a digital graveyard long ago, their ghosts still seem to pop up every once in a while. If you... 
by Kym Merrill | Sep 5, 2023
Google Business Profile suspensions cause many business owners to panic. We’ve seen business owners who start to fill out the reinstatement request form, but stop when they get to the document section because they’re unsure what they need. It can be hard... 
by Kym Merrill | Jul 18, 2023
In today’s world, most people understand the importance of accommodations like accessible parking spaces and wheelchair ramps to provide people with disabilities access to businesses. However, many business owners don’t think about providing accessibility when they... 
by Kym Merrill | Jun 23, 2023
At Kite Media, we are proud to offer amazing digital marketing services to our clients. One way we do that is by turning down projects that aren’t the right fit for us. Sometimes this shocks our potential customers, as they assume that we want all of the clients... 
by Kym Merrill | May 14, 2023
Looking to get your business noticed online? In today’s digital landscape, simply doing good work isn’t enough to get business anymore. Businesses need to take advantage of digital marketing strategies to stand out and reach their target audience. One such... 
by Kym Merrill | Apr 2, 2023
If you are implementing SEO for your small business, you want to be able to track whether or not it’s working. However, there are a lot of metrics that you can look at. Which ones should you focus on? Here are the key performance indicators (KPIs) that we track... 
by Kym Merrill | Mar 6, 2023
If you’re a small business owner, you probably know that you should invest in digital marketing services but you might not know where to start. Whether you’re just starting out or you’re an established business looking to expand your online presence, you want to be... 
by Kym Merrill | Feb 13, 2023
If you are a business owner who has hired an SEO agency to handle their online presence, then you probably know the importance of SEO already. You also know that it’s best left to the experts. However, did you know that there are several things that small business... 
by Kym Merrill | Jan 2, 2023
Artificial intelligence (AI) is already starting to change the landscape of digital marketing, and it is likely to continue to do so in the coming years. Here are a few ways in which AI is transforming the field of digital marketing: Personalization One of the most... 
by Kym Merrill | Nov 7, 2022
When you’ve worked in SEO as long as we have, you’re sure to come across a lot of questionable, outdated, or just downright bad advice about search engine optimization. Here are some of the worst things we’ve heard and seen, and what you should do instead. Keyword... 
by Kym Merrill | Oct 3, 2022
There aren’t any magic secrets to getting your site to the top of Google instantly. However, if you are looking for quick steps that can help improve your online presence, here’s our list of things you can do right now. Be Consistent Make sure everywhere your... 
by Kym Merrill | Sep 6, 2022
A lot of factors go into search engine optimization (SEO). It can be hard to keep track of everything you should be doing for SEO. When you are working on SEO, a good place to start is with the factors right on your website, also known as on-page SEO. Here is our... 
by Kym Merrill | Aug 8, 2022
You might be asking yourself why you should hire a social media management service for your business. After all, anyone can post to Facebook. It can’t be that hard to create content, run ads, and grow your business on social media, can it? Here are 5 reasons... 
by Kym Merrill | Jul 5, 2022
When business owners get started looking for help with search engine marketing, they often don’t even know what they should look for. Here is a list of services that your SEO service should be providing for you. This might vary slightly depending on your business... 
by Kym Merrill | Jun 6, 2022
We get it. You’re doing PPC, SEO, maybe direct mail or social media marketing, and adding another service seems like a lot. Why would you even need email marketing? Here are 5 reasons why email marketing is a great investment for your business you should start using... 
