The Kite Media Blog

See what’s going on at Kite Media and around the digital marketing world.

Stay up-to-date with our latest blog posts by subscribing to the Kite Media newsletter. We’ll update you periodically with our top posts, how-to’s and internet marketing tutorials along with links to other helpful blogs that we find around the web. And don’t worry, we won’t blow up your inbox with salesy offers, non-stop emails or other worthless content; just informative posts that can help you improve your business. Give it a shot! You can always unsubscribe.

Why SEO Is a Marathon, Not a Sprint

Why SEO Is a Marathon, Not a Sprint

Here at Kite Media, many members of our team come together every year to run a race. Everyone involved puts in the time and effort involved to be able to finish the race strong. Not only does running together improve our camaraderie and sense of teamwork as an office,...

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What Sets Kite Media Apart? We asked ChatGPT

What Sets Kite Media Apart? We asked ChatGPT

What sets Kite Media apart from other digital marketing agencies? It’s easy to tell you what sets Kite Media apart from other workplaces. There is a sense of camaraderie and support at Kite Media that you just won't find in other agencies. Whether we’re working on...

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How to Get More Reviews on Google

How to Get More Reviews on Google

Every small business knows that they should be getting more reviews, especially on Google. Not only do good reviews just feel good to receive, but they can also help your Google Maps rankings, build customer trust, and improve your conversions. However, while it’s...

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Dead Web Design Trends

Dead Web Design Trends

With Halloween around the corner, it’s the perfect time to visit the ghosts of web design past. Even though these outdated web design trends should have been buried in a digital graveyard long ago, their ghosts still seem to pop up every once in a while. If you don't...

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Tips for a More Accessible Business Website 

Tips for a More Accessible Business Website 

In today’s world, most people understand the importance of accommodations like accessible parking spaces and wheelchair ramps to provide people with disabilities access to businesses. However, many business owners don’t think about providing accessibility when they...

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Pay-Per-Click Advertising: A Beginner’s Guide

Pay-Per-Click Advertising: A Beginner’s Guide

Looking to get your business noticed online? In today's digital landscape, simply doing good work isn't enough to get business anymore. Businesses need to take advantage of digital marketing strategies to stand out and reach their target audience. One such strategy is...

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The Most Important KPIs for SEO

The Most Important KPIs for SEO

If you are implementing SEO for your small business, you want to be able to track whether or not it's working. However, there are a lot of metrics that you can look at. Which ones should you focus on? Here are the key performance indicators (KPIs) that we track and...

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Bad SEO Advice

Bad SEO Advice

When you’ve worked in SEO as long as we have, you’re sure to come across a lot of questionable, outdated, or just downright bad advice about search engine optimization. Here are some of the worst things we’ve heard and seen, and what you should do instead. Keyword...

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What to Expect from an SEO Service

What to Expect from an SEO Service

When business owners get started looking for help with search engine marketing, they often don’t even know what they should look for. Here is a list of services that your SEO service should be providing for you. This might vary slightly depending on your business...

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What’s the Difference Between SEO and PPC?

What’s the Difference Between SEO and PPC?

As a digital marketing agency, we offer a variety of services, including SEO and PPC. One common question we get is “What exactly is the difference between SEO and PPC?” It’s a fair question since both services help customers find your business on Google. However, the...

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Signs It Might be Time for a Website Redesign

Signs It Might be Time for a Website Redesign

Have you ever wondered if your website is due for a makeover? Maybe you’re wondering how long a website is good for? While there is no set time after which a website design is “bad” (websites don't expire like food, afterall), there are some signs that it might be...

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Common Google Business Profile Mistakes

Common Google Business Profile Mistakes

One of the most important tools a small business has for being found by customers is their Google Business Profile (previously known as Google My Business). When done right, a GBP can rank well, driving customers and site traffic. However, small mistakes can cause...

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Check Out Some Recent Reviews

Check Out Some Recent Reviews

We have worked with so many amazing clients through the years. We just wanted to take a minute and share some great reviews we’ve received recently from our amazing clients. After having poor results with another digital marketing company, I was referred to Kite and...

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Why SEO and PPC Are Best Friends

Why SEO and PPC Are Best Friends

SEO + PPC = Best Friends Way back in 2011, Moz wrote a piece on the benefits of using both SEO and PPC in your digital marketing efforts. In it, they only list eight of the many benefits of combining your SEO and PPC strategies. To us, they’re kind of like chocolate...

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Why ALL Small Businesses Need an Online Presence

Why ALL Small Businesses Need an Online Presence

Did you know 97% of people learn more about a local company online than anywhere else? Does that seem higher than you expected? Well, let’s think about it this way. Imagine you just bought school clothes online for your kids and school is now in session. Your child...

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Thanks!

Thanks!

  This holiday season, we've got a lot at Kite Media to be grateful for. We've come a long way since our launch a decade ago, and we wouldn’t be where we are today without our amazing clients and our ever-growing and knowledgeable team. That's why we wanted to...

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SEO and Beauty Pageants: The Basics of SEO

SEO and Beauty Pageants: The Basics of SEO

Wondering what exactly SEO is? In this post one of our awesome search engine optimization specialists breaks it down for us! What SEO has in Common with Miss USA The first time I heard the phrase “SEO”, I had no idea what it was or what it meant. Once I got a grasp on...

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What is an Online Customer Journey Map?

What is an Online Customer Journey Map?

A map helps the reader get from point A to point B. There are many different routes an individual can take to reach their destination, but the one thing they all have in common is that they want the best experience on their journey. For some this may mean taking the...

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How Graphic Design Can Help Your Business

How Graphic Design Can Help Your Business

What is graphic design? It seems simple enough, but ask a group of people and it will become obvious that most people are unsure of what it is. The average person and even business owner is generally unclear on what exactly graphic design is and the power that it...

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How Small Businesses Can Utilize Pinterest

How Small Businesses Can Utilize Pinterest

Pinterest is a unique platform within itself - it’s not like Facebook or Instagram and it can’t be treated as such if you want to see a positive performance. Similar to Facebook, it is free to sign up for a business account and to start posting about your brand, but...

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Direct Mail vs Search Engine Optimization

Direct Mail vs Search Engine Optimization

We often have business owners come to us who have been in business for a while and are looking to improve their marketing. The same tactics that they’ve been using for years and years just aren't cutting it anymore. Usually, these clients are used to sending out...

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Should I Respond to Google My Business Reviews?

Should I Respond to Google My Business Reviews?

Many business owners take advantage of a free Google My Business listing. After all, it’s the only way to show up in Google Maps, and it lets your customers find your info easily and quickly online. However, while many businesses have a Google My Business listing set...

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Top 4 Digital Marketing Trends to Expect in 2021

Top 4 Digital Marketing Trends to Expect in 2021

Just like technology, digital marketing is changing every day. Consumers expect companies to reach them through their preferred channels. Good digital marketing requires a proactive and not reactive approach to changing trends in order to stay relevant and effective....

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How To Build Facebook Audiences In 2020 That Work

How To Build Facebook Audiences In 2020 That Work

Have you ever heard the saying "It's not what you know, it's who you know"? Well, with Facebook ads it's not what your ad says, it's who your ad reaches. If you are just starting with Facebook ads and building your first audience, or even if you have been advertising...

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How To Make the Divi Person Module Collapsible

How To Make the Divi Person Module Collapsible

If you want to make your 'Meet the Team' page stand out, or simply want to condense all of your team members' bios on the page, this post is for you! We'll show you how to turn the regular Divi 'Person' module into a collapsible, accordion-like module.Instructions 1....

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Our Favorite New Features in WordPress 5.5

Our Favorite New Features in WordPress 5.5

At Kite Media, we build all of our websites on Wordpress. We love the ease of use and ability to completely customize sites that Wordpress offers. And with their newest update, Wordpress 5.5, there are even more cool features to love. Here are our favorite new...

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Who Needs SEO?

Who Needs SEO?

You might be wondering if search engine optimization (SEO) is right for you. Can it really benefit your business? Just who needs SEO anyway?  The quick answer is that just about every website can benefit from SEO. However, here is a closer look at some of the types of...

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Indirect Benefits of SEO

Indirect Benefits of SEO

If you’re reading this, you probably already know the main benefit of search engine optimization, which is your website ranking better in search results. Better rankings lead to more people visiting your site, which leads to more leads and customers. However, did you...

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5 Basic Elements of an Irresistible Blog Post

5 Basic Elements of an Irresistible Blog Post

Have you been struggling to write a really good blog post? Are you wondering why the blog posts you have written are not doing as great as you thought? We compiled a list of 5 basic steps you can take right now to make your blog posts irresistible.  #1 Irresistible...

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