The Kite Media Blog

See what’s going on at Kite Media and around the digital marketing world.

Stay up-to-date with our latest blog posts by subscribing to the Kite Media newsletter. We’ll update you periodically with our top posts, how-to’s and internet marketing tutorials along with links to other helpful blogs that we find around the web. And don’t worry, we won’t blow up your inbox with salesy offers, non-stop emails or other worthless content; just informative posts that can help you improve your business. Give it a shot! You can always unsubscribe.

How To Make the Divi Person Module Collapsible

How To Make the Divi Person Module Collapsible

If you want to make your 'Meet the Team' page stand out, or simply want to condense all of your team members' bios on the page, this post is for you! We'll show you how to turn the regular Divi 'Person' module into a collapsible, accordion-like module.Instructions 1....

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Our Favorite New Features in WordPress 5.5

Our Favorite New Features in WordPress 5.5

At Kite Media, we build all of our websites on Wordpress. We love the ease of use and ability to completely customize sites that Wordpress offers. And with their newest update, Wordpress 5.5, there are even more cool features to love. Here are our favorite new...

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Who Needs SEO?

Who Needs SEO?

You might be wondering if search engine optimization (SEO) is right for you. Can it really benefit your business? Just who needs SEO anyway?  The quick answer is that just about every website can benefit from SEO. However, here is a closer look at some of the types of...

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Indirect Benefits of SEO

Indirect Benefits of SEO

If you’re reading this, you probably already know the main benefit of search engine optimization, which is your website ranking better in search results. Better rankings lead to more people visiting your site, which leads to more leads and customers. However, did you...

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5 Basic Elements of an Irresistible Blog Post

5 Basic Elements of an Irresistible Blog Post

Have you been struggling to write a really good blog post? Are you wondering why the blog posts you have written are not doing as great as you thought? We compiled a list of 5 basic steps you can take right now to make your blog posts irresistible.  #1 Irresistible...

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9 WordPress Plugins We Love

9 WordPress Plugins We Love

For non-techies, a ‘plugin’ may be an unfamiliar concept. Put simply, a plugin is software that can be added to a website in order to add some special functionality to the site. There are thousands of plugins available for WordPress websites (which in our case, is the...

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Can I Use This Image on My Website?

Can I Use This Image on My Website?

This is something that we run into often as web designers. Everyone wants beautiful graphics on their website. They’re good for user experience, they’re good for SEO, and they’re good for social media sharing. However, not everyone understands the rules of when you...

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Should I Hide my Address on Google My Business?

Should I Hide my Address on Google My Business?

One question we get a lot is whether you should hide your address in Google My Business or not. When you are setting up your Google My Business listing, you will have to provide your address so that Google can verify you are in fact a real business (they often do this...

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How To Block An IP Address in Google Ads (AdWords)

How To Block An IP Address in Google Ads (AdWords)

Click fraud can be a common and frustrating downside to pay-per-click advertising, but there is no reason to let it deter you from running ads on the Google Ads or Bing Ad platforms. PPC is one of the quickest and most effective ways to generate new business, and when...

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How is Voice Search Changing SEO Tactics?

How is Voice Search Changing SEO Tactics?

It’s interesting that we’re already discussing how Voice Search is changing SEO strategies when that became a viable option just a few years ago - and, let’s be honest, at that point we were just messing with Siri and telling our friends. The reality, though, is that...

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The Ultimate Guide to Influencer Marketing

The Ultimate Guide to Influencer Marketing

By Kym Goodsell In a past life, I was a blogger. Like most bloggers, I received countless pitches from brands wanting to partner with me. I’ve seen it all in terms of pitches, the good, bad, and ugly. Now, I work in digital marketing. I’m the one reaching out to...

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LinkedIn Best Practices to Increase Post Engagement

LinkedIn Best Practices to Increase Post Engagement

Recently, my LinkedIn posts went from getting around 100 views to well over 10,000 views in a few days. While that's not a "home run" in the eyes of some, it was a taste of success that included: an increase in post reach of over 11,000% Over 100 likes 15 comments...

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Why is Google Looking Different?

Why is Google Looking Different?

There have been some recent changes leaving people wondering why Google looks different. Yesterday, Google posted an article introducing updates to the Google app (and announced future changes to Google.com). In particular, there are some major improvements to the...

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What To Look For When Hiring A Web Designer

What To Look For When Hiring A Web Designer

We get it. You’re just a bit apprehensive about hiring someone to design the website that will be the face of your entire business. On top of that, you may be hiring someone you’ve never met in person, and may never actually meet face-to-face. So how do...

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How To Create A Custom Page Template In WordPress

How To Create A Custom Page Template In WordPress

Looking to make some custom changes to your WordPress site? Check out a quick and easy way to make a custom page template. I recently wrote a blog post confessing my dying love for WordPress. I addressed some common concerns that we sometimes hear from clients, and...

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The Do’s and Don’ts of Email Marketing

The Do’s and Don’ts of Email Marketing

Email has secured its place at the top of the marketing channel food chain. In fact, email has proven to be the most effective at generating leads for the lowest cost with a conversion rate 3 times higher than social media and an average 4,300% return on investment!...

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Why WordPress is so Awesome

Why WordPress is so Awesome

The world’s most popular content management system powers almost ¼ of the websites online. What makes it so awesome? WordPress continues to be a go-to option for business owners and website designers. Because it is highly customizable, seamlessly powerful and very SEO...

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9 Steps for Optimizing an SEO-Friendly Blog Post

9 Steps for Optimizing an SEO-Friendly Blog Post

Have you written some killer blog posts lately? Are you wondering why they’re not getting more views? The truth is, no matter how great your content is it will do you no good if no one sees it, and no one will see it unless it’s properly optimized to show up in search...

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The Golden Rule of Social Media Content

The Golden Rule of Social Media Content

We’re all familiar with the Golden Rule: Do unto others as you would have them do unto you. While this might be a professional way to go about your business, when it comes to online marketing, there’s another golden rule that you should familiarize yourself with: the...

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How to Successfully Position Your Brand

How to Successfully Position Your Brand

  The way your brand is perceived by a target audience may be the single most important factor when it comes to success in business. In today’s world, traditional brand strategies are obsolete. It’s a whole new world out there, and we’re here to help you jump...

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Customer Reviews: How & When to Respond

Customer Reviews: How & When to Respond

So you have a great product, or service, or specialty; how can you prove it to those who haven’t yet experienced your talent? Online reviews are one of the ways you can best represent your service without resorting to sales-y text on your website or other online...

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The Quickest Ways to Lose Customers Online

The Quickest Ways to Lose Customers Online

Time after time I see business that are trying so desperately for my attention and all I can think is “you’re trying way too hard”. If you’re having to try too hard for your customers, then maybe all your efforts are actually turning away customers instead of reeling...

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How to Find Your Focus Keywords

How to Find Your Focus Keywords

Selecting the right keywords to use is considered to be one of the most important, valuable, and high return activities in the search marketing field. You want to select keywords that describe your unique products and services, inform customers of your competitive...

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How Contact Forms Benefit Your Business

How Contact Forms Benefit Your Business

Today we’re discussing how utilizing a simple contact form on your website can provide significant advantages for your business. Did you know that some businesses have seen inquiries triple and revenue more than double simply by putting a contact form on their...

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Elements of a Successful About Page

Elements of a Successful About Page

One of the most important parts of promoting your business is to promote yourself. About pages have become a standard across most branded websites and online shops and help to humanize your business. Letting your customers and followers get to know the company and its...

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Using the Google Analytics Dashboard Tool

Using the Google Analytics Dashboard Tool

Google Analytics is such a powerful tool in and of itself, but when you’re running a business, everything needs to be efficient. You don’t always have time to run an in-depth analysis of the success of all your site pages, or explore the full demographics of your...

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Tips for Analyzing Your Site Traffic Flow

Tips for Analyzing Your Site Traffic Flow

As we have mentioned in previous posts, analyzing your Google Analytics can help you to understand what’s working on your website, and what’s not. One specific tool that can be really helpful is Google Analytics’ Users Flow data. This data shows the traffic to your...

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Keeping Track of Referrals on Google Analytics

Keeping Track of Referrals on Google Analytics

In continuing our four part series about Google Analytics, we’ll be helping you understand how to view and understand the importance of referrals to your site for those who are maybe a little unfamiliar with the program. This blog series will assume that your business...

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How to Check Your Site Traffic on Google Analytics

How to Check Your Site Traffic on Google Analytics

Google Analytics Series Part 1 Google Analytics is a great tool and resource for any business. In this day and age, tracking your customers and potential clients online and analyzing traffic patterns through your site can prove to be a valuable technique that leads to...

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The Secret to Getting Online Conversions

The Secret to Getting Online Conversions

We all know that getting website traffic is an important goal when starting a website or a business with an online presence. However, your goal shouldn’t end there; it doesn’t matter how many views you get on the products in your shop if no one is buying anything. But...

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Using Instagram for Your Business

Using Instagram for Your Business

Instagram is the fastest growing social media network in the world. It was created in 2009 and has over 300 million active users. Today we’d like to help you understand what a valuable asset Instagram can be for any business. There are a few companies that we can...

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Optimize Your Website Images Like a Pro

Optimize Your Website Images Like a Pro

One thing that gets overlooked when business owners optimize their websites on their own is that the correct optimization of your images can actually help with SEO. Ever wondered what determines how images rank in Google’s Image Search? It’s a separate algorithm that...

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How to Up Your Facebook Game

How to Up Your Facebook Game

Did you know that the average post from a business page on Facebook only reaches about 12% of that page’s followers? That’s not quite the exposure you’re hoping to achieve when you engage in social media marketing.     Facebook has a unique algorithm in...

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Why Isn’t My Website Ranking?

Why Isn’t My Website Ranking?

A Troubleshooting Guide For Business Owners   Many little factors including social media presence, citations, content that lacks length, and infrequent internal links determine your website’s ranking ability. Most of these factors are taken care of in other...

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What Your Website is Missing

What Your Website is Missing

Everybody loves a decked out website. As long as it’s easy to navigate and scroll through, your visitors are sure to have a great experience and quickly convert to customers. Right? Not necessarily. We’ve found that there are some pretty important elements of a...

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How to Post Better Images Online

How to Post Better Images Online

If you aren’t familiar with online marketing, then let me clue you into a little (not-so-secret) secret. Customers are visual, and you can get their attention by posting better graphics and higher quality images to your website and your social media platforms. Whether...

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How Can I Tell If My Website Is Mobile Friendly?

How Can I Tell If My Website Is Mobile Friendly?

Is your site mobile-friendly? On April 21, Google Search expanded its use of mobile-friendliness as a search ranking signal for websites. Double-check your website is up to par for this change by testing pages of your site with Google's Mobile-Friendly Test tool....

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6 Steps to a Better Facebook Presence

6 Steps to a Better Facebook Presence

If you’re new to running a business or if you’ve just started managing your social media profiles, you probably have a lot of questions. The biggest question businesses face when it comes to social media, (Facebook in particular), is “How can I use this page to get...

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Our Local Listing Cleanup Process

Our Local Listing Cleanup Process

When you hear the phrase “local listing cleanup”, what comes to mind? Whether it’s endless hours of lists and research to find your business on the web or a couple hundred bucks that you pay an SEO company each month, understanding the processes involved can really...

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5 Reasons Why SEO is Crucial For New Businesses

5 Reasons Why SEO is Crucial For New Businesses

When you start a new business, there are a lot of different matters to consider. You’ve probably set aside some money to use as a marketing budget, but have you established how your marketing dollars will be spent? Nearly 70% of US consumers search the internet when...

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The Mobile Shift

The Mobile Shift

The Importance of Having a Mobile Presence What many business owners who have been in business for longer than ten years don’t understand is that most customers are changing their local shopping habits. Your current target market is being replaced by younger,...

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