The Kite Media Blog
See what’s going on at Kite Media and around the digital marketing world.
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What is an Online Customer Journey Map?
A map helps the reader get from point A to point B. There are many different routes an individual can take to reach their destination, but the one thing they all have in common is that they want the best experience on their journey. For some this may mean taking the...
How Graphic Design Can Help Your Business
What is graphic design? It seems simple enough, but ask a group of people and it will become obvious that most people are unsure of what it is. The average person and even business owner is generally unclear on what exactly graphic design is and the power that it...
How Small Businesses Can Utilize Pinterest
Pinterest is a unique platform within itself - it’s not like Facebook or Instagram and it can’t be treated as such if you want to see a positive performance. Similar to Facebook, it is free to sign up for a business account and to start posting about your brand, but...
Direct Mail vs Search Engine Optimization
We often have business owners come to us who have been in business for a while and are looking to improve their marketing. The same tactics that they’ve been using for years and years just aren't cutting it anymore. Usually, these clients are used to sending out...
Should I Respond to Google My Business Reviews?
Many business owners take advantage of a free Google My Business listing. After all, it’s the only way to show up in Google Maps, and it lets your customers find your info easily and quickly online. However, while many businesses have a Google My Business listing set...
How to Improve Facebook Ads Based on Trends for 2021
One thing is for sure, 2020 was a year marked with unprecedented challenges and changes. Included in those changes is the way businesses interact with customers on a daily basis. Social media and other internet marketing tactics have drastically increased in...
Top 4 Digital Marketing Trends to Expect in 2021
Just like technology, digital marketing is changing every day. Consumers expect companies to reach them through their preferred channels. Good digital marketing requires a proactive and not reactive approach to changing trends in order to stay relevant and effective....
9 Ways To Make Your Blog Content More Shareable
Over 4.4 million blog posts are published every day. Blogging is alive and well and more popular than ever. On top of that, hundreds of millions of status updates, photos, and videos are shared online daily. A lot of businesses assume they can bring in traffic by...
How To Build Facebook Audiences In 2020 That Work
Have you ever heard the saying "It's not what you know, it's who you know"? Well, with Facebook ads it's not what your ad says, it's who your ad reaches. If you are just starting with Facebook ads and building your first audience, or even if you have been advertising...
Fix These 8 “About Page” Mistakes to Increase Traffic and Improve SEO
Your website’s About page may simply seem like a place to tell your business’s story, but an About page is so much more! This page is one of the most overlooked and underoptimized pages on websites, and it’s vital for engaging with customers, establishing rapport, and...
How To Make the Divi Person Module Collapsible
If you want to make your 'Meet the Team' page stand out, or simply want to condense all of your team members' bios on the page, this post is for you! We'll show you how to turn the regular Divi 'Person' module into a collapsible, accordion-like module.Instructions 1....
Our Favorite New Features in WordPress 5.5
At Kite Media, we build all of our websites on Wordpress. We love the ease of use and ability to completely customize sites that Wordpress offers. And with their newest update, Wordpress 5.5, there are even more cool features to love. Here are our favorite new...
5 Ways to Give Your Facebook Video Ads a Fighting Chance
Are your Facebook video ads driving sales? Are they truly stopping the “scroll?” With a few basic tweaks, you can give your Facebook ads a real fighting chance! #1 Length of Ad It can be difficult to think of creating advertisements that are as short as 15 seconds,...
Who Needs SEO?
You might be wondering if search engine optimization (SEO) is right for you. Can it really benefit your business? Just who needs SEO anyway? The quick answer is that just about every website can benefit from SEO. However, here is a closer look at some of the types of...
Indirect Benefits of SEO
If you’re reading this, you probably already know the main benefit of search engine optimization, which is your website ranking better in search results. Better rankings lead to more people visiting your site, which leads to more leads and customers. However, did you...
5 Basic Elements of an Irresistible Blog Post
Have you been struggling to write a really good blog post? Are you wondering why the blog posts you have written are not doing as great as you thought? We compiled a list of 5 basic steps you can take right now to make your blog posts irresistible. #1 Irresistible...
9 WordPress Plugins We Love
For non-techies, a ‘plugin’ may be an unfamiliar concept. Put simply, a plugin is software that can be added to a website in order to add some special functionality to the site. There are thousands of plugins available for WordPress websites (which in our case, is the...
Why Top Rankings Don’t Matter If You’re Not Ranking For The Right Keywords
Have you ever received a solicitation from an SEO company telling you don’t rank well on Google, but they can help get you to the top quickly? There are many SEO companies out there that promise to get you to #1 in a month or two. Business owners often think that...
Can I Use This Image on My Website?
This is something that we run into often as web designers. Everyone wants beautiful graphics on their website. They’re good for user experience, they’re good for SEO, and they’re good for social media sharing. However, not everyone understands the rules of when you...
Should I Hide my Address on Google My Business?
One question we get a lot is whether you should hide your address in Google My Business or not. When you are setting up your Google My Business listing, you will have to provide your address so that Google can verify you are in fact a real business (they often do this...
How To Block An IP Address in Google Ads (AdWords)
Click fraud can be a common and frustrating downside to pay-per-click advertising, but there is no reason to let it deter you from running ads on the Google Ads or Bing Ad platforms. PPC is one of the quickest and most effective ways to generate new business, and when...
How is Voice Search Changing SEO Tactics?
It’s interesting that we’re already discussing how Voice Search is changing SEO strategies when that became a viable option just a few years ago - and, let’s be honest, at that point we were just messing with Siri and telling our friends. The reality, though, is that...
The Ultimate Guide to Influencer Marketing
By Kym Goodsell In a past life, I was a blogger. Like most bloggers, I received countless pitches from brands wanting to partner with me. I’ve seen it all in terms of pitches, the good, bad, and ugly. Now, I work in digital marketing. I’m the one reaching out to...
LinkedIn Best Practices to Increase Post Engagement
Recently, my LinkedIn posts went from getting around 100 views to well over 10,000 views in a few days. While that's not a "home run" in the eyes of some, it was a taste of success that included: an increase in post reach of over 11,000% Over 100 likes 15 comments...
Introducing Facebook Watch – Everything You Need to Know
“Facebook Watch” is the newest attempt by the Social Media giant to connect the world and build community. This will become the next competitor for streaming options like YouTube and even Netflix. In a Facebook Post, CEO Mark Zuckerburg wrote, “We…
How to Filter Out Internal Traffic in Google Analytics
Why Should I Filter Out Internal Traffic on Google Analytics? To start, let’s discuss why we’re using Google Analytics in the first place. Basically, analytics can show us trends and traffic behavior so that we can see how to improve conversions and the overall...
What Determines Which Friends’ Photos Show Up On Your Facebook Timeline?
Here's why certain friends' photos always appear on your Facebook timeline: Kite Media decided to take a deeper look and we found a few surprising factors that contribute to why you will see certain friends' photos show up more often in your friends picture box on...
Why is Google Looking Different?
There have been some recent changes leaving people wondering why Google looks different. Yesterday, Google posted an article introducing updates to the Google app (and announced future changes to Google.com). In particular, there are some major improvements to the...
Overcoming the “Your Google Listing is Incomplete” Cold Call Trap
If you own a local business (or any business for that matter), you may be familiar with the "Your Local Listing is Incomplete" phone call. Most of these calls start by mentioning some error (e.g. incomplete Google listing, not coming up in Google Maps, etc.), and end...
What To Look For When Hiring A Web Designer
We get it. You’re just a bit apprehensive about hiring someone to design the website that will be the face of your entire business. On top of that, you may be hiring someone you’ve never met in person, and may never actually meet face-to-face. So how do...
How To Create A Custom Page Template In WordPress
Looking to make some custom changes to your WordPress site? Check out a quick and easy way to make a custom page template. I recently wrote a blog post confessing my dying love for WordPress. I addressed some common concerns that we sometimes hear from clients, and...
The Do’s and Don’ts of Email Marketing
Email has secured its place at the top of the marketing channel food chain. In fact, email has proven to be the most effective at generating leads for the lowest cost with a conversion rate 3 times higher than social media and an average 4,300% return on investment!...
Why WordPress is so Awesome
The world’s most popular content management system powers almost ¼ of the websites online. What makes it so awesome? WordPress continues to be a go-to option for business owners and website designers. Because it is highly customizable, seamlessly powerful and very SEO...
9 Steps for Optimizing an SEO-Friendly Blog Post
Have you written some killer blog posts lately? Are you wondering why they’re not getting more views? The truth is, no matter how great your content is it will do you no good if no one sees it, and no one will see it unless it’s properly optimized to show up in search...
3 Ways To Consider User Experience When Designing For The Web
Sure, designing an awesome website that impresses everyone from the hippest graphic designer to your grandma is a cool feat, but does it mean anything if it makes for a lousy user experience? Web design encompasses much more than just words and fancy...
The Golden Rule of Social Media Content
We’re all familiar with the Golden Rule: Do unto others as you would have them do unto you. While this might be a professional way to go about your business, when it comes to online marketing, there’s another golden rule that you should familiarize yourself with: the...
Which Digital Marketing Channel Brings the Most Customers?
Digital marketing is what helps people discover your website. Your time and resources are precious, so it’s important to focus on the digital marketing channels that give you the most bang for your budget. We’ll compare the 4 major channels with this infographic from...
How to Successfully Position Your Brand
The way your brand is perceived by a target audience may be the single most important factor when it comes to success in business. In today’s world, traditional brand strategies are obsolete. It’s a whole new world out there, and we’re here to help you jump...
Customer Reviews: How & When to Respond
So you have a great product, or service, or specialty; how can you prove it to those who haven’t yet experienced your talent? Online reviews are one of the ways you can best represent your service without resorting to sales-y text on your website or other online...
Making Content Curation Part of Your Marketing Strategy
The purpose of every business is to provide value for customers. This is especially true when it comes to content shared online. The web has become a community dominated by social interaction, and your customers are starving for quality content from reliable sources....
The Quickest Ways to Lose Customers Online
Time after time I see business that are trying so desperately for my attention and all I can think is “you’re trying way too hard”. If you’re having to try too hard for your customers, then maybe all your efforts are actually turning away customers instead of reeling...
How to Find Your Focus Keywords
Selecting the right keywords to use is considered to be one of the most important, valuable, and high return activities in the search marketing field. You want to select keywords that describe your unique products and services, inform customers of your competitive...
How Contact Forms Benefit Your Business
Today we’re discussing how utilizing a simple contact form on your website can provide significant advantages for your business. Did you know that some businesses have seen inquiries triple and revenue more than double simply by putting a contact form on their...
Elements of a Successful About Page
One of the most important parts of promoting your business is to promote yourself. About pages have become a standard across most branded websites and online shops and help to humanize your business. Letting your customers and followers get to know the company and its...
Using the Google Analytics Dashboard Tool
Google Analytics is such a powerful tool in and of itself, but when you’re running a business, everything needs to be efficient. You don’t always have time to run an in-depth analysis of the success of all your site pages, or explore the full demographics of your...
Tips for Analyzing Your Site Traffic Flow
As we have mentioned in previous posts, analyzing your Google Analytics can help you to understand what’s working on your website, and what’s not. One specific tool that can be really helpful is Google Analytics’ Users Flow data. This data shows the traffic to your...
Keeping Track of Referrals on Google Analytics
In continuing our four part series about Google Analytics, we’ll be helping you understand how to view and understand the importance of referrals to your site for those who are maybe a little unfamiliar with the program. This blog series will assume that your business...
How to Check Your Site Traffic on Google Analytics
Google Analytics Series Part 1 Google Analytics is a great tool and resource for any business. In this day and age, tracking your customers and potential clients online and analyzing traffic patterns through your site can prove to be a valuable technique that leads to...
The Secret to Getting Online Conversions
We all know that getting website traffic is an important goal when starting a website or a business with an online presence. However, your goal shouldn’t end there; it doesn’t matter how many views you get on the products in your shop if no one is buying anything. But...
The Most Important Aspect of Local Listing Optimization
If you’re at all interested in SEO, or at least have learned a little about it since you’ve been in business, you may have heard of a term called NAP. Today we’ll explain the term for those less familiar with it and show how you can develop a strong NAP across the...
Using Instagram for Your Business
Instagram is the fastest growing social media network in the world. It was created in 2009 and has over 300 million active users. Today we’d like to help you understand what a valuable asset Instagram can be for any business. There are a few companies that we can...
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