The Kite Media Blog
See what's going on at Kite Media and around the digital marketing world.
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10 Signs Your SEO and PPC Are Working
Marketing reports are good at producing numbers. They're less good at telling you whether those numbers mean anything for your business. The good news is that when SEO and paid ads are working, the evidence shows up in specific places you can check yourself. Not every...
GA4 Traffic Down? Don’t Panic Until You Read This
If you've logged into Google Analytics and felt your stomach drop because your traffic looks lower than you expected, take a breath before you assume something is broken. In a lot of cases, nothing is wrong with your marketing; the tool measuring it just can't see...
Why Shouldn’t I Just Build an AI Website?
AI website builders are everywhere right now. Type in a few prompts, pick a template, and in a few minutes you've got something that looks like a website. It's fast, it's cheap, and if you're a service business trying to keep costs down, it's tempting. After all,...
How to Handle Google Review Extortion
For years, local businesses have focused on earning more Google reviews—not getting reviews removed. Unfortunately, that's changing. A growing scam known as review extortion is targeting businesses across Google Maps. Scammers post fraudulent one-star reviews, then...
Your Free Secret SEO Weapon: Google Reviews
At Kite Media, we hear from many new small business owners who think they don't have the resources to work on improving their online presence through SEO or PPC. However, there’s one of the simplest and most overlooked tools that can directly impact both your...
Too Many Price Shopper Leads? Here’s What to Do
If you’ve ever thought, “We’re getting plenty of leads, but they’re all just price shoppers!” you’re not alone. This is one of the most common concerns we hear from small service businesses. It’s frustrating to invest in your website or ads, see people reaching out,...
How to Complete a GBP Video Verification for A Service Area Business in 2026
You're setting up a Google Business Profile for your service business and get through all the steps just fine — until you come to the verification. Now you only see one option: video verification. If you run into this, you aren't alone. Google Business Profiles are...
The Best Google Ads for Local Service Businesses (And How Kite Media Can Help)
Using Google Ads is one of the most effective ways for small local service businesses to generate leads, increase visibility, and grow their customer base. However, not all types of Google Ads are created equal—some are better suited for service businesses than...
Why Your Google Ads Didn’t Work (and How to Fix Them)
If you’ve tried to run Google Ads yourself before and felt disappointed by the results, you’re not alone. Many business owners come to our Google ads experts saying things like: “We spent money but didn’t get any calls.” “Google Ads just don’t work for our industry.”...
All the Ways Your Business Can Appear on the First Page of Google
When business owners talk about “getting on the first page of Google,” they’re often thinking about one thing: ranking #1 in the organic search results. But Google’s first page just doesn’t work that way anymore. Today, the first page of Google is made up of many...
Everything Small Businesses Need to Know about Holiday Hours And their Online Presence
December is a busy, festive time, but it can also be stressful for small business owners. After working hard all year, you deserve a break to spend with family, recharge, and enjoy the season. However, closing your small business for the holidays, or even just...
How Gratitude Can Grow Your Small Business: The Power of Saying Thank You Online
November is the season of gratitude, a time when we pause to appreciate the people and opportunities that make our lives better. For small business owners, it’s also a perfect time to reflect on the customers, employees, and communities that keep your business...
Why Google Reviews Matter for Your Small Business SEO
When you’re a small business, every edge matters. Whether you run a carpet cleaning company, a cabinet refinishing service, or any other local business, one of the most powerful tools at your disposal is free: Google reviews. Reviews aren’t just about making your...
Consistency is Key for Small Business Marketing
When it comes to digital marketing, many small business owners want to see quick results. You launch a campaign, update your GBP, or run a few ads, and if the phone doesn’t start ringing immediately, it’s easy to feel like the effort wasn’t worth it. But the truth is,...
What You Need to Start Marketing Your New Service Business
Starting a new business is exciting, but let’s be honest, it’s also a lot. Between handling the paperwork side of starting a business, getting all the right equipment, and acquiring your first customers, marketing might feel like something you can deal with “later.”...
Is AI Killing Local SEO for Service Businesses?
There’s no denying that artificial intelligence is changing the way we use the internet. From AI-generated answers in Google search results to tools like ChatGPT that summarize information instantly, users are finding what they need faster than ever, often without...
Smart, Not Lazy: How to Use AI Wisely in Your SEO and PPC
AI is here, and it’s not going anywhere. Tools like ChatGPT, Claude, and Google’s own automation features are changing how we live and work, including how we market online. But while AI can help make your digital marketing more efficient, it’s not a silver bullet for...
Making PPC Work for Your Business Year-Round
One of the biggest advantages of pay-per-click (PPC) advertising is flexibility. Unlike long-term marketing strategies, such as SEO, that take months to build momentum, PPC can deliver immediate results—and it can be turned up, down, or off as needed. This...
How to Avoid Getting Your Google Business Profile Suspended
At Kite Media, we work with small, local businesses and understand just how important your Google Business Profile (GBP) is in bringing in customers. Your GBP helps you show up in local searches, on Google Maps, and in front of people actively looking for your...
We Want To Build Your Website
At Kite Media, we know that the heart of good digital marketing is your business’s website. After all, the purpose of services like search engine optimization and pay-per-click ads is to drive traffic to your website, where your potential customers can learn more...
How to Help Your SEO Team Help Your Business
Many business owners turn to Kite Media because they don’t know much about SEO and digital marketing and just want us to handle it all. However, search engine optimization (SEO) is done best as a collaborative effort. Our SEO team brings the technical expertise and...
All I Want for Christmas is a New Website
Forget fancy gizmos and gadgets—this year, the best gift for your business is one that keeps on giving: a new website! Whether you're a small business owner, a professional building your brand, or an established company stuck with an outdated site, a modern,...
Invest in Digital Marketing Today for Success You’ll Be Thankful for Next Year
Now that it's November, many people in the US are thinking about what they are grateful for. However, business owners should also be thinking about things that they will be grateful they did next year. As a business owner, you know that smart investments today pave...
I Have a Small, Service-Based, Local Business. Is PPC Right for Me?
If you own a small service-based business, you might be wondering how to compete in the online space to grow your business. A common misconception is that paid advertising such as Google PPC (pay-per-click) advertising is only for larger companies with deep pockets....
A Quick and Easy SEO Win for New Sites
Let’s say you are a small business who is just starting out and just created your first website. You’ve got a basic understanding of search engine optimization and designed a site that is user-friendly, loads quickly, and has great content relevant to the keywords you...
Choosing the Right Size Business Website: 1-Page, 5-Page, or 10-Page Site?
In 2024, customers expect businesses to have a website, even small, local businesses. A website proves that you are a legitimate business and allows potential customers to learn more about your company and how to contact you. A website is a must. However, the type of...
Understanding PPC Costs
At Kite Media, we work with service businesses to provide unparalleled digital marketing services, including pay-per-click and search engine marketing. Many of the business owners we work with are running a small operation and haven’t done a lot of marketing before....
How to Rank on Google With All the Changes in the SEO World
It’s a wild time to be in search engine optimization right now. AI is changing the way people look for information and use the internet, and making appearances in search results–and everywhere else on the web. The Google trial has revealed many secrets about the...
Why You Need to Stick with Your Marketing During Slow Seasons
You might worry it’s just your business, but be assured: every business experiences slow seasons—whether due to seasonal fluctuations, economic changes, or world events. During these challenging periods, many business owners’ instinctive reaction is to cut costs, and...
Why SEO Is a Marathon, Not a Sprint
Here at Kite Media, many members of our team come together every year to run a race. Everyone involved puts in the time and effort involved to be able to finish the race strong. Not only does running together improve our camaraderie and sense of teamwork as an office,...
What Sets Kite Media Apart? We asked ChatGPT
What sets Kite Media apart from other digital marketing agencies? It’s easy to tell you what sets Kite Media apart from other workplaces. There is a sense of camaraderie and support at Kite Media that you just won't find in other agencies. Whether we’re working on...
How to Get More Reviews on Google
Every small business knows that they should be getting more reviews, especially on Google. Not only do good reviews just feel good to receive, but they can also help your Google Maps rankings, build customer trust, and improve your conversions. However, while it’s...
7 Resolutions for Service-Based Businesses in 2024
It’s that time of year again when we set resolutions and work to improve ourselves. However, if you are a service-based business owner, have you considered setting resolutions for your business? Setting small goals now can have a big impact on your business if you...
Why is My SEO Report Different From The Search Results I’m Seeing?
When you are paying for an SEO service, you want to make sure that you’re getting great results, and that means good rankings. Thus, it can be frustrating when you get a report from your SEO agency that says that your website ranks great, but then when you search the...
The Best Free and Easy Way to Support Small Businesses
As people shop this holiday season, many people focus on “shopping small” and supporting local businesses. After all, local businesses help drive local economies, and many people enjoy supporting these small family-run operations over faceless large businesses. If...
Dead Web Design Trends
With Halloween around the corner, it’s the perfect time to visit the ghosts of web design past. Even though these outdated web design trends should have been buried in a digital graveyard long ago, their ghosts still seem to pop up every once in a while. If you don't...
What Documents Do I Need for My Suspended Google Business Profile?
Google Business Profile suspensions cause many business owners to panic. We've seen business owners who start to fill out the reinstatement request form, but stop when they get to the document section because they're unsure what they need. It can be hard to know what...
Tips for a More Accessible Business Website
In today’s world, most people understand the importance of accommodations like accessible parking spaces and wheelchair ramps to provide people with disabilities access to businesses. However, many business owners don’t think about providing accessibility when they...
Why Kite Media Might Not Be a Good Fit for Your Business
At Kite Media, we are proud to offer amazing digital marketing services to our clients. One way we do that is by turning down projects that aren't the right fit for us. Sometimes this shocks our potential customers, as they assume that we want all of the clients we...
Pay-Per-Click Advertising: A Beginner’s Guide
Looking to get your business noticed online? In today's digital landscape, simply doing good work isn't enough to get business anymore. Businesses need to take advantage of digital marketing strategies to stand out and reach their target audience. One such strategy is...
The Most Important KPIs for SEO
If you are implementing SEO for your small business, you want to be able to track whether or not it's working. However, there are a lot of metrics that you can look at. Which ones should you focus on? Here are the key performance indicators (KPIs) that we track and...
Which Digital Marketing Service is Right for My Business?
If you’re a small business owner, you probably know that you should invest in digital marketing services but you might not know where to start. Whether you’re just starting out or you’re an established business looking to expand your online presence, you want to be...
How Business Owners Can Help their SEO Agency Get The Best Results
If you are a business owner who has hired an SEO agency to handle their online presence, then you probably know the importance of SEO already. You also know that it’s best left to the experts. However, did you know that there are several things that small business...
How AI is Transforming the Field of Digital Marketing
Artificial intelligence (AI) is already starting to change the landscape of digital marketing, and it is likely to continue to do so in the coming years. Here are a few ways in which AI is transforming the field of digital marketing: Personalization One of the most...
Writing a Blog Post Is Easy With These 3 Simple Tips
If you want to start a blog, but have no idea where to begin - don't worry, you're not alone. Writing a blog post can seem like a daunting task, but it doesn't have to be. With these three simple steps, you'll be well on your way to cranking out blog posts like a pro...
Bad SEO Advice
When you’ve worked in SEO as long as we have, you’re sure to come across a lot of questionable, outdated, or just downright bad advice about search engine optimization. Here are some of the worst things we’ve heard and seen, and what you should do instead. Keyword...
How to Add a Modern Text Reveal to Divi Text modules
Reveal text character by character! If you're looking for a way to catch your website users' attention, this text reveal animation is a great option. While Divi does come with animations out of the box, this animation, which animates each letter one at a time, is not...
5 Things You Can Do Right Now to Improve Your Online Presence
There aren't any magic secrets to getting your site to the top of Google instantly. However, if you are looking for quick steps that can help improve your online presence, here’s our list of things you can do right now. Be Consistent Make sure everywhere your...
On-Page SEO Factors You Need to Take Advantage of
A lot of factors go into search engine optimization (SEO). It can be hard to keep track of everything you should be doing for SEO. When you are working on SEO, a good place to start is with the factors right on your website, also known as on-page SEO. Here is our...
Why You Should Hire a Social Media Marketing Agency
You might be asking yourself why you should hire a social media management service for your business. After all, anyone can post to Facebook. It can't be that hard to create content, run ads, and grow your business on social media, can it? Here are 5 reasons why you...
What to Expect from an SEO Service
When business owners get started looking for help with search engine marketing, they often don’t even know what they should look for. Here is a list of services that your SEO service should be providing for you. This might vary slightly depending on your business...
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