The Kite Media Blog
See what’s going on at Kite Media and around the digital marketing world.
Stay up-to-date with our latest blog posts by subscribing to the Kite Media newsletter. We’ll update you periodically with our top posts, how-to’s and internet marketing tutorials along with links to other helpful blogs that we find around the web. And don’t worry, we won’t blow up your inbox with salesy offers, non-stop emails or other worthless content; just informative posts that can help you improve your business. Give it a shot! You can always unsubscribe.
Whether you’ve been sending emails to customers and followers since you began your career, or if you’re just starting out in this world of MIME and Unsubscribes, we’ve got news for you: There are some basic, fundamental components of email marketing that most...read more
SEO can sometimes be a lofty term without any clearly-defined meaning. This post is meant to really illuminate all the value your business will receive from contracting a solid SEO company to establish your website with a great web presence. By answering common...read more
SEO: The Never-Ending Battle Many small business owners consider their internet marketing budget to be a variable expense; one that, with time, might even be eliminated. As they start to gain a bigger web presence, they reconsider how much money they want to spend to...read more
If you’re just beginning to delve into local SEO and local listing management, there are a couple of ways you can do it: Claim, update, and create listings by yourself on all the local listing and review sites you can find, and then manage the reviews and information...read more
Here at Kite Media, we love finding ways in which we can improve, and communication is a department which could use some improvement in any company. Google’s Eric Schmidt explained the #1 emailing habit of some of the most effective people in an article written for...read more
Part of creating an online presence is understanding how to generate success on your company’s social platforms. Many businesses, including international and franchised brands, could really suffer if they didn’t put an effort into their social media marketing. Even if...read more
It’s a good SEO strategy to have a regularly updated Google Plus business page to rank in both local Maps searches as well as organic Google searches. However, you may run into some problems during the creation or maintenance of your Google Plus page. One of the...read more
One of the fastest growing trends in website design is the parallax style website. You've probably noticed that a lot of new sites allow you to scroll through one page to different sections rather than clicking links to navigate from page to page. Apple's iPhone 6...read more
As the internet evolves and customers have more options for research at their fingertips, so should your online strategy. One way to really promote your product or service is through your customer reviews. These aren't just a low-priority option to increase business...read more
Despite the fact that their names are pretty self-explanatory, it can be tough to determine whether to use exact, phrase or broad match keywords in your Google AdWords ad campaigns. As their names suggest, exact and phrase match keywords target the exact terms people...read more
Time is of the essence and efficiency is key in today’s fast-paced business world. You don’t have time to waste. Chet Holmes, author of the national bestseller “The Ultimate Sales Machine,” lays out six quick and easy steps to maximize the productivity of your...read more
As internet marketing professionals, we spend a lot of time on websites and local listings, looking for the best tricks and techniques to use in our optimization of your site. However, considering that we don’t know your day-to-day schedule of events, or even all of...read more
The purpose of this post is to clarify the definitions of several common terms that you will find within the Google AdWords dashboard, and to explain why they matter. Clicks - A click is when a user interacts with your ad by clicking on it, typically showing an...read more
Rumors of the new iPhone/s have been brewing ever since the iPhone 5 was released, which is pretty usual. This time, however, Apple unveiled two new phones on the same day - something we haven't seen before. Meet the iPhone 5S: Not a lot changed from the 5 to the 5S....read more
by Digital Insights This social media facts & statistics for 2013 infographic was done by Digital Insights. It covers some of the most recent Social Media facts, figures, numbers and statistics of the past year. We have highlighted some of the most interesting...read more
by Garrett Kite Local listing sites like Google+ Local, Yelp, MerchantCircle and many others play a key role in improving a businesses' local search visibility. Not only does a listing on one of these sites act as a point of contact for your business with potential...read more
It seems like social media impacts everything we do these days. Take, for example, the time you look out your window to see a dude playing sand volleyball in tight jeans, a cowboy hat and boots...not to mention he's got a bigote (big Spanish mustache) that covers half...read more
Search Engine Optimization (SEO): The Tricks & Scams that Make Google Mad Cloaking It’s annoying to search for something on the Web and be directed to a website that has nothing to do with what you searched for. A website involved in cloaking is generally the...read more
by Travis Chambers Travis works as a social media account manager at Crispin Porter + Bogusky in Santa Monica, CA & has significant experience in the digital world - you might even recognize him from his viral YouTube video, "The Real Meaning of MPH", which now...read more
Google Analytics is an online tool used to track the number of visits a website receives. A website may be linked to an analytics account that will track an extensive amount of information in regards to that site: Visits, % New Visits, Bounce Rate, Absolute Unique...read more
Google has introduced a new means of Internet marketing and social media integration: Google +1. Utah businesses can add this new tool to their current Internet advertising game plans. Consumers can use the +1 button to publicly show what they like, agree with, or...read more
See how your website is missing out on vital SEO traffic! Page rank plays a huge role in Search Engine Optimization and how easily searchers will be able to find your website. This tool provides the ability to check the page rank of any website. Try it out! Just enter...read more
The following is a running list of vocabulary terms that are commonly associated with the world of Internet marketing. We will dive into several key aspects of online advertising, including: search engine optimization, link building, website design & optimization,...read more
Local listings provide a means for potential customers to find your business on the Internet, and they provide valuable links to your website that will help improve its search engine ranking. We will list your business on many of the Internet's top local listing...read more
Is TV the best way to get your business noticed? Let's look at the pros and cons of local cable TV advertising. Pros: - TV has a wide reach - Ideal for reaching large numbers of anonymous audience members - Can be targeted to a specific geographic target market Cons:...read more
I look out the window and what do I see… Have you ever had that friend, professor, boss, or even just an acquaintance that could always find a way to blame every bad situation on anyone else but themselves? It can be a real frustration. I was in a math class where the...read more
Have questions? Hit us up.
"We LOVE Kite Media!! Our business, Anderson Garage Doors, has grown tremendously since they took over our SEO services. They have great ideas and are always willing to help us with any problems or concerns. Garrett and Adam are always available to talk to us and we really appreciate how they look after our business. We never have to worry about anything. We highly recommend Kite Media!"
- Jim & Kristy Anderson, Anderson Garage Doors
"Amazing service! Incredible to work with. These guys know their stuff! Been doing business with Garrett and his crew for several years. Always been very pleased with their efforts! Hope to do business with them for many years to come!"
- Bryce Rounds, St. George Insurance
"Working with Kite Media for our SEO & PPC has been a great experience. They were immediately able to come in and improve several of our keywords in the rankings. They were able to adjust a lot of the keyword bids and reduced our cost-per-click on some words significantly while keeping us high in the search results. They have been able to fine-tune our account since day one to try and get us the best results possible. Organic visits to our website have been trending upwards since they took over! I highly recommend their services!"
- Jordan Connor, Kubex Fitness
"Garrett, Dusty, Colten, and the Kite team are very responsive. Having experienced other less than par web development companies, it has been a breath of fresh air working with the Kite team. They keep the sites and PPC up to date for our multiple companies. Thanks, Kite team."
- Brian Bartholomew, Bartholomew Enterprises