The Kite Media Blog
See what’s going on at Kite Media and around the digital marketing world.
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How To Create A Custom Page Template In WordPress
Looking to make some custom changes to your WordPress site? Check out a quick and easy way to make a custom page template. I recently wrote a blog post confessing my dying love for WordPress. I addressed some common concerns that we sometimes hear from clients, and...
The Do’s and Don’ts of Email Marketing
Email has secured its place at the top of the marketing channel food chain. In fact, email has proven to be the most effective at generating leads for the lowest cost with a conversion rate 3 times higher than social media and an average 4,300% return on investment!...
Why WordPress is so Awesome
The world’s most popular content management system powers almost ¼ of the websites online. What makes it so awesome? WordPress continues to be a go-to option for business owners and website designers. Because it is highly customizable, seamlessly powerful and very SEO...
9 Steps for Optimizing an SEO-Friendly Blog Post
Have you written some killer blog posts lately? Are you wondering why they’re not getting more views? The truth is, no matter how great your content is it will do you no good if no one sees it, and no one will see it unless it’s properly optimized to show up in search...
3 Ways To Consider User Experience When Designing For The Web
Sure, designing an awesome website that impresses everyone from the hippest graphic designer to your grandma is a cool feat, but does it mean anything if it makes for a lousy user experience? Web design encompasses much more than just words and fancy...
The Golden Rule of Social Media Content
We’re all familiar with the Golden Rule: Do unto others as you would have them do unto you. While this might be a professional way to go about your business, when it comes to online marketing, there’s another golden rule that you should familiarize yourself with: the...
Which Digital Marketing Channel Brings the Most Customers?
Digital marketing is what helps people discover your website. Your time and resources are precious, so it’s important to focus on the digital marketing channels that give you the most bang for your budget. We’ll compare the 4 major channels with this...
How to Successfully Position Your Brand
The way your brand is perceived by a target audience may be the single most important factor when it comes to success in business. In today’s world, traditional brand strategies are obsolete. It’s a whole new world out there, and we’re here to help you...
Customer Reviews: How & When to Respond
So you have a great product, or service, or specialty; how can you prove it to those who haven’t yet experienced your talent? Online reviews are one of the ways you can best represent your service without resorting to sales-y text on your website or other online...
Making Content Curation Part of Your Marketing Strategy
The purpose of every business is to provide value for customers. This is especially true when it comes to content shared online. The web has become a community dominated by social interaction, and your customers are starving for quality content from reliable sources....
The Quickest Ways to Lose Customers Online
Time after time I see business that are trying so desperately for my attention and all I can think is “you’re trying way too hard”. If you’re having to try too hard for your customers, then maybe all your efforts are actually turning away customers instead of reeling...
How to Find Your Focus Keywords
Selecting the right keywords to use is considered to be one of the most important, valuable, and high return activities in the search marketing field. You want to select keywords that describe your unique products and services, inform customers of your competitive...
How Contact Forms Benefit Your Business
Today we’re discussing how utilizing a simple contact form on your website can provide significant advantages for your business. Did you know that some businesses have seen inquiries triple and revenue more than double simply by putting a contact form on their...
Elements of a Successful About Page
One of the most important parts of promoting your business is to promote yourself. About pages have become a standard across most branded websites and online shops and help to humanize your business. Letting your customers and followers get to know the company and its...
Using the Google Analytics Dashboard Tool
Google Analytics is such a powerful tool in and of itself, but when you’re running a business, everything needs to be efficient. You don’t always have time to run an in-depth analysis of the success of all your site pages, or explore the full demographics of your...
Tips for Analyzing Your Site Traffic Flow
As we have mentioned in previous posts, analyzing your Google Analytics can help you to understand what’s working on your website, and what’s not. One specific tool that can be really helpful is Google Analytics’ Users Flow data. This data shows the traffic to your...
Keeping Track of Referrals on Google Analytics
In continuing our four part series about Google Analytics, we’ll be helping you understand how to view and understand the importance of referrals to your site for those who are maybe a little unfamiliar with the program. This blog series will assume that your business...
How to Check Your Site Traffic on Google Analytics
Google Analytics Series Part 1 Google Analytics is a great tool and resource for any business. In this day and age, tracking your customers and potential clients online and analyzing traffic patterns through your site can prove to be a valuable technique that leads to...
The Secret to Getting Online Conversions
We all know that getting website traffic is an important goal when starting a website or a business with an online presence. However, your goal shouldn’t end there; it doesn’t matter how many views you get on the products in your shop if no one is buying anything. But...
The Most Important Aspect of Local Listing Optimization
If you’re at all interested in SEO, or at least have learned a little about it since you’ve been in business, you may have heard of a term called NAP. Today we’ll explain the term for those less familiar with it and show how you can develop a strong NAP across the...
Using Instagram for Your Business
Instagram is the fastest growing social media network in the world. It was created in 2009 and has over 300 million active users. Today we’d like to help you understand what a valuable asset Instagram can be for any business. There are a few companies that we can...
Optimize Your Website Images Like a Pro
One thing that gets overlooked when business owners optimize their websites on their own is that the correct optimization of your images can actually help with SEO. Ever wondered what determines how images rank in Google’s Image Search? It’s a separate algorithm that...
How to Up Your Facebook Game
Did you know that the average post from a business page on Facebook only reaches about 12% of that page’s followers? That’s not quite the exposure you’re hoping to achieve when you engage in social media marketing. Facebook has a unique algorithm in place to determine...
Why Isn’t My Website Ranking?
A Troubleshooting Guide For Business Owners Many little factors including social media presence, citations, content that lacks length, and infrequent internal links determine your website’s ranking ability. Most of these factors are taken care of in other...
What Your Website is Missing
Everybody loves a decked out website. As long as it’s easy to navigate and scroll through, your visitors are sure to have a great experience and quickly convert to customers. Right? Not necessarily. We’ve found that there are some pretty important elements of a...
How to Post Better Images Online
If you aren’t familiar with online marketing, then let me clue you into a little (not-so-secret) secret. Customers are visual, and you can get their attention by posting better graphics and higher quality images to your website and your social media platforms. Whether...
How Can I Tell If My Website Is Mobile Friendly?
Is your site mobile-friendly? On April 21, Google Search expanded its use of mobile-friendliness as a search ranking signal for websites. Double-check your website is up to par for this change by testing pages of your site with Google's Mobile-Friendly Test tool....
6 Steps to a Better Facebook Presence
If you’re new to running a business or if you’ve just started managing your social media profiles, you probably have a lot of questions. The biggest question businesses face when it comes to social media, (Facebook in particular), is “How can I use this page to get...
Our Local Listing Cleanup Process
When you hear the phrase “local listing cleanup”, what comes to mind? Whether it’s endless hours of lists and research to find your business on the web or a couple hundred bucks that you pay an SEO company each month, understanding the processes involved can really...
5 Reasons Why SEO is Crucial For New Businesses
When you start a new business, there are a lot of different matters to consider. You’ve probably set aside some money to use as a marketing budget, but have you established how your marketing dollars will be spent? Nearly 70% of US consumers search the internet when...
The Mobile Shift
The Importance of Having a Mobile Presence What many business owners who have been in business for longer than ten years don’t understand is that most customers are changing their local shopping habits. Your current target market is being replaced by younger,...
Graphic Design is More Important Than You Think
Graphic design services can help portray your business as professional and organized to both your employees and your potential customers. It’s a highly under-utilized service that any business should be taking into their own hands. And if you don’t have the design...
Video Production: The Kater Shop
We recently had the opportunity to get out of the office and put our video equipment to good use on a short commercial for The Kater Shop in Logan, Utah. They were eager to get fresh video content for their website and social media platforms that could showcase their...
Top 5 Super Bowl Commercials of 2015
1. SNICKERS® - “The Brady Bunch” This was definitely my favorite Super Bowl commercial. Snickers has been doing these types of ads for a while, but this is the best one yet. 2. Liam Neeson In The Clash Of Clans Super Bowl 2015 Commercial It was surprising to see a few...
9 Web Design Trends You’re Sure To Notice in 2015
With each new year comes new challenges and new ideas with web design. Every designer wants their client to have the latest and greatest tools and imagery on their website to showcase their goods and services. Some styles and visuals definitely stand out as popular...
Best Super Bowl Commercials | 2015 Predictions
Garrett's Pick: Tim Tebow Super Bowl Commercial | T-Mobile "No Contract" Classic This was definitely one of the best commercials from last year's Super Bowl. They do a good job of displaying their competitive advantage and an even better job of using Tim Tebow. ...
Why Contracts For Internet Marketing Services Are Not A Good Idea
When it comes to digital marketing there is a lot to know and a lot of services to choose from. You can hire an outside SEO firm to improve your website's search rankings, a web designer/developer to build your website, a social media marketing company to help you get...
How To Link A Telephone Number
If you’re looking for a way to make your website a little more mobile-friendly, here it is: Include hyperlinks for all your phone numbers! If you’re reading this blog on a mobile device, try out this example: Want to say hello? Simply call us at (208) 757-3940!...
Social Media Image Sizes
There is no faster way to look unprofessional on social media platforms than using images that are pixelated or sized-incorrectly. Whether you only manage social media for your own business or for many, it is essential to know the right image sizes to maintain a...
The Ultimate SEO Audit
So you’re just starting out in the internet marketing world, and you’re wondering, “Am I doing this right?”. It’s a question all of us internet marketers have asked ourselves. Every business will realize the need to conduct a local SEO audit, whether they are just...
The Basics of Email Marketing
Whether you’ve been sending emails to customers and followers since you began your career, or if you’re just starting out in this world of MIME and Unsubscribes, we’ve got news for you: There are some basic, fundamental components of email marketing that most...
What SEOs Can Do For Your Website
SEO can sometimes be a lofty term without any clearly-defined meaning. This post is meant to really illuminate all the value your business will receive from contracting a solid SEO company to establish your website with a great web presence. By answering common...
When Should I Stop Doing SEO?
SEO: The Never-Ending Battle Many small business owners consider their internet marketing budget to be a variable expense; one that, with time, might even be eliminated. As they start to gain a bigger web presence, they reconsider how much money they want to spend to...
The Top Five Local Listing Management Sites
If you’re just beginning to delve into local SEO and local listing management, there are a couple of ways you can do it: Claim, update, and create listings by yourself on all the local listing and review sites you can find, and then manage the reviews and information...
Nine Email Habits of Efficient People
Here at Kite Media, we love finding ways in which we can improve, and communication is a department which could use some improvement in any company. Google’s Eric Schmidt explained the #1 emailing habit of some of the most effective people in an article written for...
The Ten Best Social Media Strategies
Part of creating an online presence is understanding how to generate success on your company’s social platforms. Many businesses, including international and franchised brands, could really suffer if they didn’t put an effort into their social media marketing. Even if...
How to Remove a Duplicate Google Plus Listing
It’s a good SEO strategy to have a regularly updated Google Plus business page to rank in both local Maps searches as well as organic Google searches. However, you may run into some problems during the creation or maintenance of your Google Plus page. One of the...
How to Link to a Specific Place on a Page
One of the fastest growing trends in website design is the parallax style website. You've probably noticed that a lot of new sites allow you to scroll through one page to different sections rather than clicking links to navigate from page to page. Apple's iPhone 6...
Customer Reviews & Their Impact on Search Rankings
As the internet evolves and customers have more options for research at their fingertips, so should your online strategy. One way to really promote your product or service is through your customer reviews. These aren't just a low-priority option to increase business...
What Keyword Match Type Should I Use In My AdWords Account?
Despite the fact that their names are pretty self-explanatory, it can be tough to determine whether to use exact, phrase or broad match keywords in your Google AdWords ad campaigns. As their names suggest, exact and phrase match keywords target the exact terms people...
What Are The Best Time Management Tips
Time is of the essence and efficiency is key in today’s fast-paced business world. You don’t have time to waste. Chet Holmes, author of the national bestseller “The Ultimate Sales Machine,” lays out six quick and easy steps to maximize the productivity of your...
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