The Kite Media Blog
See what’s going on at Kite Media and around the digital marketing world.
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The Google Analytics Lingo
Google Analytics is an online tool used to track the number of visits a website receives. A website may be linked to an analytics account that will track an extensive amount of information in regards to that site: Visits, % New Visits, Bounce Rate, Absolute Unique...
Google +1
Google has introduced a new means of Internet marketing and social media integration: Google +1. Utah businesses can add this new tool to their current Internet advertising game plans. Consumers can use the +1 button to publicly show what they like, agree with, or...
How Well Does your Webpage Rank?
See how your website is missing out on vital SEO traffic! Page rank plays a huge role in Search Engine Optimization and how easily searchers will be able to find your website. This tool provides the ability to check the page rank of any website. Try it out! Just enter...
Online Marketing Vocabulary
The following is a running list of vocabulary terms that are commonly associated with the world of Internet marketing. We will dive into several key aspects of online advertising, including: search engine optimization, link building, website design & optimization,...
The Importance of Local Listing Optimization
Local listings provide a means for potential customers to find your business on the Internet, and they provide valuable links to your website that will help improve its search engine ranking. We will list your business on many of the Internet's top local listing...
TV Advertising?
Is TV the best way to get your business noticed? Let's look at the pros and cons of local cable TV advertising. Pros: - TV has a wide reach - Ideal for reaching large numbers of anonymous audience members - Can be targeted to a specific geographic target market Cons:...
The Window and The Mirror
I look out the window and what do I see… Have you ever had that friend, professor, boss, or even just an acquaintance that could always find a way to blame every bad situation on anyone else but themselves? It can be a real frustration. I was in a math class where the...
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