by Kym Merrill | May 4, 2026
If you’ve ever thought, “We’re getting plenty of leads, but they’re all just price shoppers!” you’re not alone. This is one of the most common concerns we hear from small service businesses. It’s frustrating to invest in your website or ads, see people reaching out,... 
by Kym Merrill | Nov 4, 2025
November is the season of gratitude, a time when we pause to appreciate the people and opportunities that make our lives better. For small business owners, it’s also a perfect time to reflect on the customers, employees, and communities that keep your business... 
by Kym Merrill | Sep 2, 2025
When it comes to digital marketing, many small business owners want to see quick results. You launch a campaign, update your GBP, or run a few ads, and if the phone doesn’t start ringing immediately, it’s easy to feel like the effort wasn’t worth it. But the truth is,... 
by Kym Merrill | Aug 6, 2025
Starting a new business is exciting, but let’s be honest, it’s also a lot. Between handling the paperwork side of starting a business, getting all the right equipment, and acquiring your first customers, marketing might feel like something you can deal with “later.”... 
by Kym Merrill | Nov 5, 2024
Now that it’s November, many people in the US are thinking about what they are grateful for. However, business owners should also be thinking about things that they will be grateful they did next year. As a business owner, you know that smart investments today... 
by Kym Merrill | May 17, 2024
You might worry it’s just your business, but be assured: every business experiences slow seasons—whether due to seasonal fluctuations, economic changes, or world events. During these challenging periods, many business owners’ instinctive reaction is to cut costs, and... 
by Kym Merrill | Mar 5, 2024
What sets Kite Media apart from other digital marketing agencies? It’s easy to tell you what sets Kite Media apart from other workplaces. There is a sense of camaraderie and support at Kite Media that you just won’t find in other agencies. Whether we’re working... 
by Kym Merrill | Jan 4, 2024
It’s that time of year again when we set resolutions and work to improve ourselves. However, if you are a service-based business owner, have you considered setting resolutions for your business? Setting small goals now can have a big impact on your business if you... 
by Kym Merrill | Jun 23, 2023
At Kite Media, we are proud to offer amazing digital marketing services to our clients. One way we do that is by turning down projects that aren’t the right fit for us. Sometimes this shocks our potential customers, as they assume that we want all of the clients... 
by Kym Merrill | Mar 6, 2023
If you’re a small business owner, you probably know that you should invest in digital marketing services but you might not know where to start. Whether you’re just starting out or you’re an established business looking to expand your online presence, you want to be... 
by Adam Hansen | Jul 6, 2021
A map helps the reader get from point A to point B. There are many different routes an individual can take to reach their destination, but the one thing they all have in common is that they want the best experience on their journey. For some this may mean taking the... 
by Megan Poulsen | May 3, 2021
Pinterest is a unique platform within itself – it’s not like Facebook or Instagram and it can’t be treated as such if you want to see a positive performance. Similar to Facebook, it is free to sign up for a business account and to start posting about your brand,... 
by Kym Merrill | Apr 5, 2021
We often have business owners come to us who have been in business for a while and are looking to improve their marketing. The same tactics that they’ve been using for years and years just aren’t cutting it anymore. Usually, these clients are used to sending out... 
by Adam Hansen | Jan 4, 2021
Just like technology, digital marketing is changing every day. Consumers expect companies to reach them through their preferred channels. Good digital marketing requires a proactive and not reactive approach to changing trends in order to stay relevant and effective.... 
by Adam Hansen | Oct 16, 2017
It’s interesting that we’re already discussing how Voice Search is changing SEO strategies when that became a viable option just a few years ago – and, let’s be honest, at that point we were just messing with Siri and telling our friends. The reality, though, is... 
by Kym Merrill | Sep 6, 2017
In a past life, I was a blogger. Like most bloggers, I received countless pitches from brands wanting to partner with me. I’ve seen it all in terms of pitches; the good, bad, and ugly. Now, I work in digital marketing at Kite Media and I’m the one reaching out to... 
by Adam Hansen | Aug 29, 2017
Recently, my LinkedIn posts went from getting around 100 views to well over 10,000 views in a few days. While that’s not a “home run” in the eyes of some, it was a taste of success that included: an increase in post reach of over 11,000% Over 100... 
by Adam Hansen | Aug 10, 2017
We believe it's possible to rethink a lot of experiences through the lens of building community — including watching video. Watching a show doesn't have to be passive. It can be a chance to share an experience and bring people together who care about... 
by Garrett Kite | Mar 22, 2016
Digital marketing is what helps people discover your website. Your time and resources are precious, so it’s important to focus on the digital marketing channels that give you the most bang for your budget. We’ll compare the 4 major channels with this... 
by Garrett Kite | Mar 3, 2016
The way your brand is perceived by a target audience may be the single most important factor when it comes to success in business. In today’s world, traditional brand strategies are obsolete. It’s a whole new world out there, and we’re here to help you... 
by Garrett Kite | Feb 1, 2016
The purpose of every business is to provide value for customers. This is especially true when it comes to content shared online. The web has become a community dominated by social interaction, and your customers are starving for quality content from reliable sources.... 
by Garrett Kite | Jan 14, 2016
Time after time I see business that are trying so desperately for my attention and all I can think is “you’re trying way too hard”. If you’re having to try too hard for your customers, then maybe all your efforts are actually turning away customers instead of reeling... 
by Garrett Kite | Dec 3, 2015
Today we’re discussing how utilizing a simple contact form on your website can provide significant advantages for your business. Did you know that some businesses have seen inquiries triple and revenue more than double simply by putting a contact form on their... 
by Garrett Kite | Sep 30, 2015
As we have mentioned in previous posts, analyzing your Google Analytics can help you to understand what’s working on your website, and what’s not. One specific tool that can be really helpful is Google Analytics’ Users Flow data. This data shows the traffic to your... 
by Garrett Kite | Sep 10, 2015
In continuing our four part series about Google Analytics, we’ll be helping you understand how to view and understand the importance of referrals to your site for those who are maybe a little unfamiliar with the program. This blog series will assume that your business... 
by Garrett Kite | Aug 27, 2015
Google Analytics Series Part 1 Google Analytics is a great tool and resource for any business. In this day and age, tracking your customers and potential clients online and analyzing traffic patterns through your site can prove to be a valuable technique that leads to... 
by Garrett Kite | Aug 10, 2015
We all know that getting website traffic is an important goal when starting a website or a business with an online presence. However, your goal shouldn’t end there; it doesn’t matter how many views you get on the products in your shop if no one is buying anything. But... 
by Garrett Kite | Mar 26, 2015
When you start a new business, there are a lot of different matters to consider. You’ve probably set aside some money to use as a marketing budget, but have you established how your marketing dollars will be spent? Nearly 70% of US consumers search the internet when... 
by Garrett Kite | Mar 18, 2015
The Importance of Having a Mobile Presence What many business owners who have been in business for longer than ten years don’t understand is that most customers are changing their local shopping habits. Your current target market is being replaced by younger,... 
by Garrett Kite | Mar 10, 2015
Graphic design services can help portray your business as professional and organized to both your employees and your potential customers. It’s a highly under-utilized service that any business should be taking into their own hands. And if you don’t have the design... 
by Garrett Kite | Jan 28, 2015
Garrett’s Pick: Tim Tebow Super Bowl Commercial | T-Mobile “No Contract” Classic This was definitely one of the best commercials from last year’s Super Bowl. They do a good job of displaying their competitive advantage and an even better job of... 
by Garrett Kite | Jan 22, 2015
When it comes to digital marketing there is a lot to know and a lot of services to choose from. You can hire an outside SEO firm to improve your website’s search rankings, a web designer/developer to build your website, a social media marketing company to help... 
by Garrett Kite | Nov 19, 2014
SEO can sometimes be a lofty term without any clearly-defined meaning. This post is meant to really illuminate all the value your business will receive from contracting a solid SEO company to establish your website with a great web presence. By answering common... 
by Garrett Kite | Nov 13, 2014
SEO: The Never-Ending Battle Many small business owners consider their internet marketing budget to be a variable expense; one that, with time, might even be eliminated. As they start to gain a bigger web presence, they reconsider how much money they want to spend to... 
by Garrett Kite | Oct 29, 2014
Here at Kite Media, we love finding ways in which we can improve, and communication is a department which could use some improvement in any company. Google’s Eric Schmidt explained the #1 emailing habit of some of the most effective people in an article written for... 
by Garrett Kite | Jul 22, 2014
Time is of the essence and efficiency is key in today’s fast-paced business world. You don’t have time to waste. Chet Holmes, author of the national bestseller “The Ultimate Sales Machine,” lays out six quick and easy steps to maximize the productivity of your... 
by Garrett Kite | Jul 15, 2014
As internet marketing professionals, we spend a lot of time on websites and local listings, looking for the best tricks and techniques to use in our optimization of your site. However, considering that we don’t know your day-to-day schedule of events, or even all of... 
by Garrett Kite | May 12, 2011
The following is a running list of vocabulary terms that are commonly associated with the world of Internet marketing. We will dive into several key aspects of online advertising, including: search engine optimization, link building, website design & optimization,... 
by Garrett Kite | Apr 3, 2011
I look out the window and what do I see… Have you ever had that friend, professor, boss, or even just an acquaintance that could always find a way to blame every bad situation on anyone else but themselves? It can be a real frustration. I was in a math class where the... 
