How To Block An IP Address in Google Ads (AdWords)

How To Block An IP Address in Google Ads (AdWords)

Click fraud can be a common and frustrating downside to pay-per-click advertising, but there is no reason to let it deter you from running ads on the Google Ads or Bing Ad platforms. PPC is one of the quickest and most effective ways to generate new business, and when...
Which Digital Marketing Channel Brings the Most Customers?

Which Digital Marketing Channel Brings the Most Customers?

Digital marketing is what helps people discover your website. Your time and resources are precious, so it’s important to focus on the digital marketing channels that give you the most bang for your budget. We’ll compare the 4 major channels with this infographic from...
How to Find Your Focus Keywords

How to Find Your Focus Keywords

Selecting the right keywords to use is considered to be one of the most important, valuable, and high return activities in the search marketing field. You want to select keywords that describe your unique products and services, inform customers of your competitive...
The Mobile Shift

The Mobile Shift

The Importance of Having a Mobile Presence What many business owners who have been in business for longer than ten years don’t understand is that most customers are changing their local shopping habits. Your current target market is being replaced by younger,...
What Keyword Match Type Should I Use In My AdWords Account?

What Keyword Match Type Should I Use In My AdWords Account?

Despite the fact that their names are pretty self-explanatory, it can be tough to determine whether to use exact, phrase or broad match keywords in your Google AdWords ad campaigns. As their names suggest, exact and phrase match keywords target the exact terms people...
Google AdWords Reporting Terms

Google AdWords Reporting Terms

The purpose of this post is to clarify the definitions of several common terms that you will find within the Google AdWords dashboard, and to explain why they matter. Clicks – A click is when a user interacts with your ad by clicking on it, typically showing an...
Online Marketing Vocabulary

Online Marketing Vocabulary

The following is a running list of vocabulary terms that are commonly associated with the world of Internet marketing. We will dive into several key aspects of online advertising, including search engine optimization, link building, website design & optimization,...

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