by Kym Merrill | Mar 2, 2026
Using Google Ads is one of the most effective ways for small local service businesses to generate leads, increase visibility, and grow their customer base. However, not all types of Google Ads are created equal—some are better suited for service businesses than... 
by Kym Merrill | Feb 3, 2026
If you’ve tried to run Google Ads yourself before and felt disappointed by the results, you’re not alone. Many business owners come to our Google ads experts saying things like: “We spent money but didn’t get any calls.” “Google Ads just don’t work for our industry.”... 
by Kym Merrill | Jan 6, 2026
When business owners talk about “getting on the first page of Google,” they’re often thinking about one thing: ranking #1 in the organic search results. But Google’s first page just doesn’t work that way anymore. Today, the first page of Google is made up of many... 
by Kym Merrill | Jun 3, 2025
AI is here, and it’s not going anywhere. Tools like ChatGPT, Claude, and Google’s own automation features are changing how we live and work, including how we market online. But while AI can help make your digital marketing more efficient, it’s not a silver bullet for... 
by Kym Merrill | May 5, 2025
One of the biggest advantages of pay-per-click (PPC) advertising is flexibility. Unlike long-term marketing strategies, such as SEO, that take months to build momentum, PPC can deliver immediate results—and it can be turned up, down, or off as needed. This... 
by Kym Merrill | Oct 7, 2024
If you own a small service-based business, you might be wondering how to compete in the online space to grow your business. A common misconception is that paid advertising such as Google PPC (pay-per-click) advertising is only for larger companies with deep pockets.... 
by Kym Merrill | Jul 9, 2024
At Kite Media, we work with service businesses to provide unparalleled digital marketing services, including pay-per-click and search engine marketing. Many of the business owners we work with are running a small operation and haven’t done a lot of marketing before.... 
by Kym Merrill | May 14, 2023
Looking to get your business noticed online? In today’s digital landscape, simply doing good work isn’t enough to get business anymore. Businesses need to take advantage of digital marketing strategies to stand out and reach their target audience. One such... 
by Kym Merrill | May 2, 2022
As a digital marketing agency, we offer a variety of services, including SEO and PPC. One common question we get is “What exactly is the difference between SEO and PPC?” It’s a fair question since both services help customers find your business on Google. However, the... 
by Adam Hansen | Sep 1, 2021
What Are Google Local Service Ads? You may have done searches on Google for certain types of services and seen 3 unfamiliar boxes with a green checkmark show up at the top of the search results. They look like a virtual business card. If you haven’t seen them yet,... 
by Garrett Kite | Feb 28, 2019
Click fraud can be a common and frustrating downside to pay-per-click advertising, but there is no reason to let it deter you from running ads on the Google Ads or Bing Ad platforms. PPC is one of the quickest and most effective ways to generate new business, and when... 
by Garrett Kite | Mar 22, 2016
Digital marketing is what helps people discover your website. Your time and resources are precious, so it’s important to focus on the digital marketing channels that give you the most bang for your budget. We’ll compare the 4 major channels with this... 
by Adam Hansen | Dec 22, 2015
Selecting the right keywords to use is considered to be one of the most important, valuable, and high return activities in the search marketing field. You want to select keywords that describe your unique products and services, inform customers of your competitive... 
by Garrett Kite | Mar 18, 2015
The Importance of Having a Mobile Presence What many business owners who have been in business for longer than ten years don’t understand is that most customers are changing their local shopping habits. Your current target market is being replaced by younger,... 
by Garrett Kite | Jul 28, 2014
Despite the fact that their names are pretty self-explanatory, it can be tough to determine whether to use exact, phrase or broad match keywords in your Google AdWords ad campaigns. As their names suggest, exact and phrase match keywords target the exact terms people... 
by Garrett Kite | Mar 12, 2014
The purpose of this post is to clarify the definitions of several common terms that you will find within the Google AdWords dashboard, and to explain why they matter. Clicks – A click is when a user interacts with your ad by clicking on it, typically showing an... 
by Garrett Kite | May 12, 2011
The following is a running list of vocabulary terms that are commonly associated with the world of Internet marketing. We will dive into several key aspects of online advertising, including: search engine optimization, link building, website design & optimization,...
