How To Block An IP Address in Google Ads (AdWords)

How To Block An IP Address in Google Ads (AdWords)

Click fraud can be a common and frustrating downside to pay-per-click advertising, but there is no reason to let it deter you from running ads on the Google Ads or Bing Ad platforms. PPC is one of the quickest and most effective ways to generate new business, and when...
What Keyword Match Type Should I Use In My AdWords Account?

What Keyword Match Type Should I Use In My AdWords Account?

Despite the fact that their names are pretty self-explanatory, it can be tough to determine whether to use exact, phrase or broad match keywords in your Google AdWords ad campaigns. As their names suggest, exact and phrase match keywords target the exact terms people...
Google AdWords Reporting Terms

Google AdWords Reporting Terms

The purpose of this post is to clarify the definitions of several common terms that you will find within the Google AdWords dashboard, and to explain why they matter. Clicks – A click is when a user interacts with your ad by clicking on it, typically showing an...
Online Marketing Vocabulary

Online Marketing Vocabulary

The following is a running list of vocabulary terms that are commonly associated with the world of Internet marketing. We will dive into several key aspects of online advertising, including search engine optimization, link building, website design & optimization,...

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