by Garrett Kite | Feb 28, 2019
Click fraud can be a common and frustrating downside to pay-per-click advertising, but there is no reason to let it deter you from running ads on the Google Ads or Bing Ad platforms. PPC is one of the quickest and most effective ways to generate new business, and when... 
by Garrett Kite | Jul 28, 2014
Despite the fact that their names are pretty self-explanatory, it can be tough to determine whether to use exact, phrase or broad match keywords in your Google AdWords ad campaigns. As their names suggest, exact and phrase match keywords target the exact terms people... 
by Garrett Kite | Mar 12, 2014
The purpose of this post is to clarify the definitions of several common terms that you will find within the Google AdWords dashboard, and to explain why they matter. Clicks – A click is when a user interacts with your ad by clicking on it, typically showing an... 
by Garrett Kite | May 12, 2011
The following is a running list of vocabulary terms that are commonly associated with the world of Internet marketing. We will dive into several key aspects of online advertising, including: search engine optimization, link building, website design & optimization,...
