by Kym Merrill | Jul 1, 2026
by Kym Merrill | Jun 1, 2026
At Kite Media, we hear from many new small business owners who think they don’t have the resources to work on improving their online presence through SEO or PPC. However, there’s one of the simplest and most overlooked tools that can directly impact both your... 
by Kym Merrill | Apr 6, 2026
You’re setting up a Google Business Profile for your service business and get through all the steps just fine — until you come to the verification. Now you only see one option: video verification. If you run into this, you aren’t alone. Google Business... 
by Kym Merrill | Jan 6, 2026
When business owners talk about “getting on the first page of Google,” they’re often thinking about one thing: ranking #1 in the organic search results. But Google’s first page just doesn’t work that way anymore. Today, the first page of Google is made up of many... 
by Kym Merrill | Dec 2, 2025
December is a busy, festive time, but it can also be stressful for small business owners. After working hard all year, you deserve a break to spend with family, recharge, and enjoy the season. However, closing your small business for the holidays, or even just... 
by Kym Merrill | Oct 2, 2025
When you’re a small business, every edge matters. Whether you run a carpet cleaning company, a cabinet refinishing service, or any other local business, one of the most powerful tools at your disposal is free: Google reviews. Reviews aren’t just about making your... 
by Kym Merrill | Jul 8, 2025
There’s no denying that artificial intelligence is changing the way we use the internet. From AI-generated answers in Google search results to tools like ChatGPT that summarize information instantly, users are finding what they need faster than ever, often without... 
by Kym Merrill | Jun 3, 2025
AI is here, and it’s not going anywhere. Tools like ChatGPT, Claude, and Google’s own automation features are changing how we live and work, including how we market online. But while AI can help make your digital marketing more efficient, it’s not a silver bullet for... 
by Kym Merrill | Apr 3, 2025
At Kite Media, we work with small, local businesses and understand just how important your Google Business Profile (GBP) is in bringing in customers. Your GBP helps you show up in local searches, on Google Maps, and in front of people actively looking for your... 
by Kym Merrill | Jan 6, 2025
Many business owners turn to Kite Media because they don’t know much about SEO and digital marketing and just want us to handle it all. However, search engine optimization (SEO) is done best as a collaborative effort. Our SEO team brings the technical expertise and... 
by Kym Merrill | Sep 4, 2024
Let’s say you are a small business who is just starting out and just created your first website. You’ve got a basic understanding of search engine optimization and designed a site that is user-friendly, loads quickly, and has great content relevant to the keywords you... 
by Kym Merrill | Jun 4, 2024
It’s a wild time to be in search engine optimization right now. AI is changing the way people look for information and use the internet, and making appearances in search results–and everywhere else on the web. The Google trial has revealed many secrets about the... 
by Kym Merrill | Apr 4, 2024
Here at Kite Media, many members of our team come together every year to run a race. Everyone involved puts in the time and effort involved to be able to finish the race strong. Not only does running together improve our camaraderie and sense of teamwork as an office,... 
by Kym Merrill | Feb 13, 2024
Every small business knows that they should be getting more reviews, especially on Google. Not only do good reviews just feel good to receive, but they can also help your Google Maps rankings, build customer trust, and improve your conversions. However, while it’s... 
by Kym Merrill | Dec 6, 2023
When you are paying for an SEO service, you want to make sure that you’re getting great results, and that means good rankings. Thus, it can be frustrating when you get a report from your SEO agency that says that your website ranks great, but then when you search the... 
by Kym Merrill | Nov 14, 2023
As people shop this holiday season, many people focus on “shopping small” and supporting local businesses. After all, local businesses help drive local economies, and many people enjoy supporting these small family-run operations over faceless large businesses. If... 
by Kym Merrill | Sep 5, 2023
Google Business Profile suspensions cause many business owners to panic. We’ve seen business owners who start to fill out the reinstatement request form, but stop when they get to the document section because they’re unsure what they need. It can be hard... 
by Kym Merrill | Apr 2, 2023
If you are implementing SEO for your small business, you want to be able to track whether or not it’s working. However, there are a lot of metrics that you can look at. Which ones should you focus on? Here are the key performance indicators (KPIs) that we track... 
by Kym Merrill | Feb 13, 2023
If you are a business owner who has hired an SEO agency to handle their online presence, then you probably know the importance of SEO already. You also know that it’s best left to the experts. However, did you know that there are several things that small business... 
by Adam Hansen | Nov 18, 2022
If you want to start a blog, but have no idea where to begin – don’t worry, you’re not alone. Writing a blog post can seem like a daunting task, but it doesn’t have to be. With these three simple steps, you’ll be well on your way to... 
by Kym Merrill | Nov 7, 2022
When you’ve worked in SEO as long as we have, you’re sure to come across a lot of questionable, outdated, or just downright bad advice about search engine optimization. Here are some of the worst things we’ve heard and seen, and what you should do instead. Keyword... 
by Kym Merrill | Oct 3, 2022
There aren’t any magic secrets to getting your site to the top of Google instantly. However, if you are looking for quick steps that can help improve your online presence, here’s our list of things you can do right now. Be Consistent Make sure everywhere your... 
by Kym Merrill | Sep 6, 2022
A lot of factors go into search engine optimization (SEO). It can be hard to keep track of everything you should be doing for SEO. When you are working on SEO, a good place to start is with the factors right on your website, also known as on-page SEO. Here is our... 
by Kym Merrill | Jul 5, 2022
When business owners get started looking for help with search engine marketing, they often don’t even know what they should look for. Here is a list of services that your SEO service should be providing for you. This might vary slightly depending on your business... 
by Kym Merrill | May 2, 2022
As a digital marketing agency, we offer a variety of services, including SEO and PPC. One common question we get is “What exactly is the difference between SEO and PPC?” It’s a fair question since both services help customers find your business on Google. However, the... 
by Kym Merrill | Mar 7, 2022
One of the most important tools a small business has for being found by customers is their Google Business Profile (previously known as Google My Business). When done right, a GBP can rank well, driving customers and site traffic. However, small mistakes can cause... 
by Kym Merrill | Feb 8, 2022
We have worked with so many amazing clients through the years. We just wanted to take a minute and share some great reviews we’ve received recently from our amazing clients. After having poor results with another digital marketing company, I was referred to Kite and... 
by Kym Merrill | Dec 5, 2021
Did you know 97% of people learn more about a local company online than anywhere else? Does that seem higher than you expected? Well, let’s think about it this way. Imagine you just bought school clothes online for your kids and school is now in session. Your child... 
by Adam Hansen | Nov 1, 2021
This holiday season, we’ve got a lot at Kite Media to be grateful for. We’ve come a long way since our launch a decade ago, and we wouldn’t be where we are today without our amazing clients and our ever-growing and knowledgeable team. That’s... 
by Adam Hansen | Aug 3, 2021
Wondering what exactly SEO is? In this post one of our awesome search engine optimization specialists breaks it down for us! What SEO has in Common with Miss USA The first time I heard the phrase “SEO”, I had no idea what it was or what it meant. Once I got a grasp on... 
by Kym Merrill | Apr 5, 2021
We often have business owners come to us who have been in business for a while and are looking to improve their marketing. The same tactics that they’ve been using for years and years just aren’t cutting it anymore. Usually, these clients are used to sending out... 
by Kym Merrill | Mar 8, 2021
Many business owners take advantage of a free Google My Business listing. After all, it’s the only way to show up in Google Maps, and it lets your customers find your info easily and quickly online. However, while many businesses have a Google My Business listing set... 
by Natalie Draper | Dec 7, 2020
Over 4.4 million blog posts are published every day. Blogging is alive and well and more popular than ever. On top of that, hundreds of millions of status updates, photos, and videos are shared online daily. A lot of businesses assume they can bring in traffic by... 
by Kym Merrill | Oct 1, 2020
Your website’s About page may simply seem like a place to tell your business’s story, but an About page is so much more! This page is one of the most overlooked and underoptimized pages on websites, and it’s vital for engaging with customers, establishing rapport, and... 
by Kym Merrill | Jul 12, 2020
You might be wondering if search engine optimization (SEO) is right for you. Can it really benefit your business? Just who needs SEO anyway? The quick answer is that just about every website can benefit from SEO. However, here is a closer look at some of the types of... 
by Kym Merrill | Jun 1, 2020
If you’re reading this, you probably already know the main benefit of search engine optimization, which is your website ranking better in search results. Better rankings lead to more people visiting your site, which leads to more leads and customers. However, did you... 
by Kym Merrill | Dec 16, 2019
Have you ever received a solicitation from an SEO company telling you don’t rank well on Google, but they can help get you to the top quickly? There are many SEO companies out there that promise to get you to #1 in a month or two. Business owners often think that... 
by Kym Merrill | Sep 16, 2019
One question we get a lot is whether you should hide your address on your Google Business Profile (previously called Google My Business) or not. When you are setting up your Google Business Profile, you will have to provide your address so that Google can verify you... 
by Adam Hansen | Oct 16, 2017
It’s interesting that we’re already discussing how Voice Search is changing SEO strategies when that became a viable option just a few years ago – and, let’s be honest, at that point we were just messing with Siri and telling our friends. The reality, though, is... 
by Garrett Kite | Aug 2, 2017
Why Should I Filter Out Internal Traffic on Google Analytics? To start, let’s discuss why we’re using Google Analytics in the first place. Basically, analytics can show us trends and traffic behavior so that we can see how to improve conversions and the overall... 
by Adam Hansen | Jul 20, 2017
There have been some recent changes leaving people wondering why Google looks different. Yesterday, Google posted an article introducing updates to the Google app (and announced future changes to Google.com). In particular, there are some major improvements to the... 
by Adam Hansen | Jul 13, 2017
If you own a local business (or any business for that matter), you may be familiar with the “Your Local Listing is Incomplete” phone call. Most of these calls start by mentioning some error (e.g. incomplete Google listing, not coming up in Google Maps,... 
by Garrett Kite | Jun 1, 2016
Have you written some killer blog posts lately? Are you wondering why they’re not getting more views? The truth is, no matter how great your content is it will do you no good if no one sees it, and no one will see it unless it’s properly optimized to show up in search... 
by Garrett Kite | Mar 22, 2016
Digital marketing is what helps people discover your website. Your time and resources are precious, so it’s important to focus on the digital marketing channels that give you the most bang for your budget. We’ll compare the 4 major channels with this... 
by Garrett Kite | Feb 17, 2016
So you have a great product, or service, or specialty; how can you prove it to those who haven’t yet experienced your talent? Online reviews are one of the ways you can best represent your service without resorting to sales-y text on your website or other online... 
by Garrett Kite | Jan 14, 2016
Time after time I see business that are trying so desperately for my attention and all I can think is “you’re trying way too hard”. If you’re having to try too hard for your customers, then maybe all your efforts are actually turning away customers instead of reeling... 
by Adam Hansen | Dec 22, 2015
Selecting the right keywords to use is considered to be one of the most important, valuable, and high return activities in the search marketing field. You want to select keywords that describe your unique products and services, inform customers of your competitive... 
by Garrett Kite | Oct 20, 2015
Google Analytics is such a powerful tool in and of itself, but when you’re running a business, everything needs to be efficient. You don’t always have time to run an in-depth analysis of the success of all your site pages, or explore the full demographics of your... 
by Garrett Kite | Sep 30, 2015
As we have mentioned in previous posts, analyzing your Google Analytics can help you to understand what’s working on your website, and what’s not. One specific tool that can be really helpful is Google Analytics’ Users Flow data. This data shows the traffic to your... 
by Garrett Kite | Sep 10, 2015
In continuing our four part series about Google Analytics, we’ll be helping you understand how to view and understand the importance of referrals to your site for those who are maybe a little unfamiliar with the program. This blog series will assume that your business... 
