by Kym Merrill | May 2, 2022
As a digital marketing agency, we offer a variety of services, including SEO and PPC. One common question we get is “What exactly is the difference between SEO and PPC?” It’s a fair question since both services help customers find your business on Google. However, the... 
by Kym Merrill | Mar 7, 2022
One of the most important tools a small business has for being found by customers is their Google Business Profile (previously known as Google My Business). When done right, a GBP can rank well, driving customers and site traffic. However, small mistakes can cause... 
by Kym Merrill | Feb 8, 2022
We have worked with so many amazing clients through the years. We just wanted to take a minute and share some great reviews we’ve received recently from our amazing clients. After having poor results with another digital marketing company, I was referred to Kite and... 
by Kym Merrill | Dec 5, 2021
Did you know 97% of people learn more about a local company online than anywhere else? Does that seem higher than you expected? Well, let’s think about it this way. Imagine you just bought school clothes online for your kids and school is now in session. Your child... 
by Adam Hansen | Nov 1, 2021
This holiday season, we’ve got a lot at Kite Media to be grateful for. We’ve come a long way since our launch a decade ago, and we wouldn’t be where we are today without our amazing clients and our ever-growing and knowledgeable team. That’s... 
by Adam Hansen | Aug 3, 2021
Wondering what exactly SEO is? In this post one of our awesome search engine optimization specialists breaks it down for us! What SEO has in Common with Miss USA The first time I heard the phrase “SEO”, I had no idea what it was or what it meant. Once I got a grasp on... 
by Kym Merrill | Apr 5, 2021
We often have business owners come to us who have been in business for a while and are looking to improve their marketing. The same tactics that they’ve been using for years and years just aren’t cutting it anymore. Usually, these clients are used to sending out... 
by Kym Merrill | Mar 8, 2021
Many business owners take advantage of a free Google My Business listing. After all, it’s the only way to show up in Google Maps, and it lets your customers find your info easily and quickly online. However, while many businesses have a Google My Business listing set... 
by Natalie Draper | Dec 7, 2020
Over 4.4 million blog posts are published every day. Blogging is alive and well and more popular than ever. On top of that, hundreds of millions of status updates, photos, and videos are shared online daily. A lot of businesses assume they can bring in traffic by... 
by Emily Sears | Oct 1, 2020
Your website’s About page may simply seem like a place to tell your business’s story, but an About page is so much more! This page is one of the most overlooked and underoptimized pages on websites, and it’s vital for engaging with customers, establishing rapport, and... 
by Kym Merrill | Jul 12, 2020
You might be wondering if search engine optimization (SEO) is right for you. Can it really benefit your business? Just who needs SEO anyway? The quick answer is that just about every website can benefit from SEO. However, here is a closer look at some of the types of... 
by Kym Merrill | Jun 1, 2020
If you’re reading this, you probably already know the main benefit of search engine optimization, which is your website ranking better in search results. Better rankings lead to more people visiting your site, which leads to more leads and customers. However, did you... 
by Kym Merrill | Dec 16, 2019
Have you ever received a solicitation from an SEO company telling you don’t rank well on Google, but they can help get you to the top quickly? There are many SEO companies out there that promise to get you to #1 in a month or two. Business owners often think that... 
by Kym Merrill | Sep 16, 2019
One question we get a lot is whether you should hide your address in Google My Business or not. When you are setting up your Google My Business listing, you will have to provide your address so that Google can verify you are in fact a real business (they often do this... 
by Adam Hansen | Oct 16, 2017
It’s interesting that we’re already discussing how Voice Search is changing SEO strategies when that became a viable option just a few years ago – and, let’s be honest, at that point we were just messing with Siri and telling our friends. The reality, though, is... 
by Garrett Kite | Aug 2, 2017
Why Should I Filter Out Internal Traffic on Google Analytics? To start, let’s discuss why we’re using Google Analytics in the first place. Basically, analytics can show us trends and traffic behavior so that we can see how to improve conversions and the overall... 
by Adam Hansen | Jul 20, 2017
There have been some recent changes leaving people wondering why Google looks different. Yesterday, Google posted an article introducing updates to the Google app (and announced future changes to Google.com). In particular, there are some major improvements to the... 
by Adam Hansen | Jul 13, 2017
If you own a local business (or any business for that matter), you may be familiar with the “Your Local Listing is Incomplete” phone call. Most of these calls start by mentioning some error (e.g. incomplete Google listing, not coming up in Google Maps,... 
by Garrett Kite | Jun 1, 2016
Have you written some killer blog posts lately? Are you wondering why they’re not getting more views? The truth is, no matter how great your content is it will do you no good if no one sees it, and no one will see it unless it’s properly optimized to show up in search... 
by Garrett Kite | Mar 22, 2016
Digital marketing is what helps people discover your website. Your time and resources are precious, so it’s important to focus on the digital marketing channels that give you the most bang for your budget. We’ll compare the 4 major channels with this... 
by Garrett Kite | Feb 17, 2016
So you have a great product, or service, or specialty; how can you prove it to those who haven’t yet experienced your talent? Online reviews are one of the ways you can best represent your service without resorting to sales-y text on your website or other online... 
by Garrett Kite | Jan 14, 2016
Time after time I see business that are trying so desperately for my attention and all I can think is “you’re trying way too hard”. If you’re having to try too hard for your customers, then maybe all your efforts are actually turning away customers instead of reeling... 
by Dusty Haws | Dec 22, 2015
Selecting the right keywords to use is considered to be one of the most important, valuable, and high return activities in the search marketing field. You want to select keywords that describe your unique products and services, inform customers of your competitive... 
by Garrett Kite | Oct 20, 2015
Google Analytics is such a powerful tool in and of itself, but when you’re running a business, everything needs to be efficient. You don’t always have time to run an in-depth analysis of the success of all your site pages, or explore the full demographics of your... 
by Garrett Kite | Sep 30, 2015
As we have mentioned in previous posts, analyzing your Google Analytics can help you to understand what’s working on your website, and what’s not. One specific tool that can be really helpful is Google Analytics’ Users Flow data. This data shows the traffic to your... 
by Garrett Kite | Sep 10, 2015
In continuing our four part series about Google Analytics, we’ll be helping you understand how to view and understand the importance of referrals to your site for those who are maybe a little unfamiliar with the program. This blog series will assume that your business... 
by Garrett Kite | Aug 27, 2015
Google Analytics Series Part 1 Google Analytics is a great tool and resource for any business. In this day and age, tracking your customers and potential clients online and analyzing traffic patterns through your site can prove to be a valuable technique that leads to... 
by Garrett Kite | Aug 10, 2015
We all know that getting website traffic is an important goal when starting a website or a business with an online presence. However, your goal shouldn’t end there; it doesn’t matter how many views you get on the products in your shop if no one is buying anything. But... 
by Garrett Kite | Jul 16, 2015
If you’re at all interested in SEO, or at least have learned a little about it since you’ve been in business, you may have heard of a term called NAP. Today we’ll explain the term for those less familiar with it and show how you can develop a strong NAP across the... 
by Garrett Kite | Jun 10, 2015
One thing that gets overlooked when business owners optimize their websites on their own is that the correct optimization of your images can actually help with SEO. Ever wondered what determines how images rank in Google’s Image Search? It’s a separate algorithm that... 
by Garrett Kite | May 14, 2015
A Troubleshooting Guide For Business Owners Many little factors including social media presence, citations, content that lacks length, and infrequent internal links determine your website’s ranking ability. Most of these factors are taken care of in other... 
by Garrett Kite | May 8, 2015
Everybody loves a decked out website. As long as it’s easy to navigate and scroll through, your visitors are sure to have a great experience and quickly convert to customers. Right? Not necessarily. We’ve found that there are some pretty important elements of a... 
by Garrett Kite | Apr 2, 2015
When you hear the phrase “local listing cleanup”, what comes to mind? Whether it’s endless hours of lists and research to find your business on the web or a couple hundred bucks that you pay an SEO company each month, understanding the processes involved can really... 
by Garrett Kite | Mar 26, 2015
When you start a new business, there are a lot of different matters to consider. You’ve probably set aside some money to use as a marketing budget, but have you established how your marketing dollars will be spent? Nearly 70% of US consumers search the internet when... 
by Garrett Kite | Mar 18, 2015
The Importance of Having a Mobile Presence What many business owners who have been in business for longer than ten years don’t understand is that most customers are changing their local shopping habits. Your current target market is being replaced by younger,... 
by Garrett Kite | Jan 22, 2015
When it comes to digital marketing there is a lot to know and a lot of services to choose from. You can hire an outside SEO firm to improve your website’s search rankings, a web designer/developer to build your website, a social media marketing company to help... 
by Garrett Kite | Dec 17, 2014
So you’re just starting out in the internet marketing world, and you’re wondering, “Am I doing this right?”. It’s a question all of us internet marketers have asked ourselves. Every business will realize the need to conduct a local SEO audit, whether they are just... 
by Garrett Kite | Nov 19, 2014
SEO can sometimes be a lofty term without any clearly-defined meaning. This post is meant to really illuminate all the value your business will receive from contracting a solid SEO company to establish your website with a great web presence. By answering common... 
by Garrett Kite | Nov 13, 2014
SEO: The Never-Ending Battle Many small business owners consider their internet marketing budget to be a variable expense; one that, with time, might even be eliminated. As they start to gain a bigger web presence, they reconsider how much money they want to spend to... 
by Garrett Kite | Nov 5, 2014
If you’re just beginning to delve into local SEO and local listing management, there are a couple of ways you can do it: Claim, update, and create listings by yourself on all the local listing and review sites you can find, and then manage the reviews and information... 
by Garrett Kite | Oct 8, 2014
It’s a good SEO strategy to have a regularly updated Google Plus business page to rank in both local Maps searches as well as organic Google searches. However, you may run into some problems during the creation or maintenance of your Google Plus page. One of the... 
by Garrett Kite | Aug 27, 2014
As the internet evolves and customers have more options for research at their fingertips, so should your online strategy. One way to really promote your product or service is through your customer reviews. These aren’t just a low-priority option to increase... 
by Garrett Kite | Jul 15, 2014
As internet marketing professionals, we spend a lot of time on websites and local listings, looking for the best tricks and techniques to use in our optimization of your site. However, considering that we don’t know your day-to-day schedule of events, or even all of... 
by Garrett Kite | Dec 12, 2012
by Garrett Kite Local listing sites like Google+ Local, Yelp, MerchantCircle and many others play a key role in improving a businesses’ local search visibility. Not only does a listing on one of these sites act as a point of contact for your business with... 
by Garrett Kite | Apr 9, 2012
Search Engine Optimization (SEO): The Tricks & Scams that Make Google Mad Cloaking It’s annoying to search for something on the Web and be directed to a website that has nothing to do with what you searched for. A website involved in cloaking is generally the... 
by Garrett Kite | Dec 3, 2011
Google Analytics is an online tool used to track the number of visits a website receives. A website may be linked to an analytics account that will track an extensive amount of information in regards to that site: Visits, % New Visits, Bounce Rate, Absolute Unique... 
by Garrett Kite | Jun 26, 2011
Google has introduced a new means of Internet marketing and social media integration: Google +1. Utah businesses can add this new tool to their current Internet advertising game plans. Consumers can use the +1 button to publicly show what they like, agree with, or... 
by Garrett Kite | Jun 13, 2011
See how your website is missing out on vital SEO traffic! Page rank plays a huge role in Search Engine Optimization and how easily searchers will be able to find your website. This tool provides the ability to check the page rank of any website. Try it out! Just enter... 
by Garrett Kite | May 12, 2011
The following is a running list of vocabulary terms that are commonly associated with the world of Internet marketing. We will dive into several key aspects of online advertising, including: search engine optimization, link building, website design & optimization,... 
by Garrett Kite | Apr 6, 2011
Local listings provide a means for potential customers to find your business on the Internet, and they provide valuable links to your website that will help improve its search engine ranking. We will list your business on many of the Internet’s top local listing... 
