by Natalie Draper | Oct 12, 2021
Have you been trying to decide if social media is worth it for your small business? Or do you already know it’s important, but it seems daunting and you don’t even know where to start? Well, we have great news! It’s easier than you might think. Social media marketing...
by Megan Poulsen | May 3, 2021
Pinterest is a unique platform within itself – it’s not like Facebook or Instagram and it can’t be treated as such if you want to see a positive performance. Similar to Facebook, it is free to sign up for a business account and to start posting about your brand,...
by Adam Hansen | Feb 8, 2021
One thing is for sure, 2020 was a year marked with unprecedented challenges and changes. Included in those changes is the way businesses interact with customers on a daily basis. Social media and other internet marketing tactics have drastically increased in...
by Natalie Draper | Dec 7, 2020
Over 4.4 million blog posts are published every day. Blogging is alive and well and more popular than ever. On top of that, hundreds of millions of status updates, photos, and videos are shared online daily. A lot of businesses assume they can bring in traffic by...
by Tanner Clegg | Nov 12, 2020
Have you ever heard the saying “It’s not what you know, it’s who you know”? Well, with Facebook ads it’s not what your ad says, it’s who your ad reaches. If you are just starting with Facebook ads and building your first audience,...
by Adam Hansen | Aug 11, 2020
Are your Facebook video ads driving sales? Are they truly stopping the “scroll?” With a few basic tweaks, you can give your Facebook ads a real fighting chance! #1 Length of Ad It can be difficult to think of creating advertisements that are as short as 15 seconds,...
by Adam Hansen | Feb 6, 2020
Have you been struggling to write a really good blog post? Are you wondering why the blog posts you have written are not doing as great as you thought? We compiled a list of 5 basic steps you can take right now to make your blog posts irresistible. #1 Irresistible...
by Adam Hansen | Oct 16, 2017
It’s interesting that we’re already discussing how Voice Search is changing SEO strategies when that became a viable option just a few years ago – and, let’s be honest, at that point we were just messing with Siri and telling our friends. The reality, though, is...
by Kym Merrill | Sep 6, 2017
By Kym Goodsell In a past life, I was a blogger. Like most bloggers, I received countless pitches from brands wanting to partner with me. I’ve seen it all in terms of pitches, the good, bad, and ugly. Now, I work in digital marketing. I’m the one reaching out to...
by Adam Hansen | Aug 29, 2017
Recently, my LinkedIn posts went from getting around 100 views to well over 10,000 views in a few days. While that’s not a “home run” in the eyes of some, it was a taste of success that included: an increase in post reach of over 11,000% Over 100...
by Adam Hansen | Aug 10, 2017
We believe it's possible to rethink a lot of experiences through the lens of building community — including watching video. Watching a show doesn't have to be passive. It can be a chance to share an experience and bring people together who care about...
by Garrett Kite | Aug 1, 2017
Here’s why certain friends’ photos always appear on your Facebook timeline: Kite Media decided to take a deeper look and we found a few surprising factors that contribute to why you will see certain friends’ photos show up more often in your friends...
by Adam Hansen | Jul 20, 2017
There have been some recent changes leaving people wondering why Google looks different. Yesterday, Google posted an article introducing updates to the Google app (and announced future changes to Google.com). In particular, there are some major improvements to the...
by Garrett Kite | Apr 12, 2016
We’re all familiar with the Golden Rule: Do unto others as you would have them do unto you. While this might be a professional way to go about your business, when it comes to online marketing, there’s another golden rule that you should familiarize yourself with: the...
by Garrett Kite | Mar 22, 2016
Digital marketing is what helps people discover your website. Your time and resources are precious, so it’s important to focus on the digital marketing channels that give you the most bang for your budget. We’ll compare the 4 major channels with this...
by Garrett Kite | Feb 17, 2016
So you have a great product, or service, or specialty; how can you prove it to those who haven’t yet experienced your talent? Online reviews are one of the ways you can best represent your service without resorting to sales-y text on your website or other online...
by Garrett Kite | Feb 1, 2016
The purpose of every business is to provide value for customers. This is especially true when it comes to content shared online. The web has become a community dominated by social interaction, and your customers are starving for quality content from reliable sources....
by Garrett Kite | Jun 30, 2015
Instagram is the fastest growing social media network in the world. It was created in 2009 and has over 300 million active users. Today we’d like to help you understand what a valuable asset Instagram can be for any business. There are a few companies that we can...
by Garrett Kite | May 28, 2015
Did you know that the average post from a business page on Facebook only reaches about 12% of that page’s followers? That’s not quite the exposure you’re hoping to achieve when you engage in social media marketing. Facebook has a unique algorithm in place to determine...
by Garrett Kite | Apr 28, 2015
If you aren’t familiar with online marketing, then let me clue you into a little (not-so-secret) secret. Customers are visual, and you can get their attention by posting better graphics and higher quality images to your website and your social media platforms. Whether...
by Garrett Kite | Apr 8, 2015
If you’re new to running a business or if you’ve just started managing your social media profiles, you probably have a lot of questions. The biggest question businesses face when it comes to social media, (Facebook in particular), is “How can I use this page to get...
by Garrett Kite | Feb 2, 2015
1. SNICKERS® – “The Brady Bunch” This was definitely my favorite Super Bowl commercial. Snickers has been doing these types of ads for a while, but this is the best one yet. 2. Liam Neeson In The Clash Of Clans Super Bowl 2015 Commercial It was surprising to see...
by Garrett Kite | Jan 28, 2015
Garrett’s Pick: Tim Tebow Super Bowl Commercial | T-Mobile “No Contract” Classic This was definitely one of the best commercials from last year’s Super Bowl. They do a good job of displaying their competitive advantage and an even better job of...
by Garrett Kite | Jan 3, 2015
There is no faster way to look unprofessional on social media platforms than using images that are pixelated or sized-incorrectly. Whether you only manage social media for your own business or for many, it is essential to know the right image sizes to maintain a...
by Garrett Kite | Dec 17, 2014
So you’re just starting out in the internet marketing world, and you’re wondering, “Am I doing this right?”. It’s a question all of us internet marketers have asked ourselves. Every business will realize the need to conduct a local SEO audit, whether they are just...
by Garrett Kite | Oct 22, 2014
Part of creating an online presence is understanding how to generate success on your company’s social platforms. Many businesses, including international and franchised brands, could really suffer if they didn’t put an effort into their social media marketing. Even if...
by Garrett Kite | Oct 8, 2014
It’s a good SEO strategy to have a regularly updated Google Plus business page to rank in both local Maps searches as well as organic Google searches. However, you may run into some problems during the creation or maintenance of your Google Plus page. One of the...
by Garrett Kite | Sep 4, 2013
by Digital Insights This social media facts & statistics for 2013 infographic was done by Digital Insights. It covers some of the most recent Social Media facts, figures, numbers and statistics of the past year. We have highlighted some of the most interesting...
by Garrett Kite | Jun 9, 2012
It seems like social media impacts everything we do these days. Take, for example, the time you look out your window to see a dude playing sand volleyball in tight jeans, a cowboy hat and boots…not to mention he’s got a bigote (big Spanish mustache) that...
by Garrett Kite | Feb 18, 2012
by Travis Chambers Travis works as a social media account manager at Crispin Porter + Bogusky in Santa Monica, CA & has significant experience in the digital world – you might even recognize him from his viral YouTube video, “The Real Meaning of...
by Garrett Kite | Jun 26, 2011
Google has introduced a new means of Internet marketing and social media integration: Google +1. Utah businesses can add this new tool to their current Internet advertising game plans. Consumers can use the +1 button to publicly show what they like, agree with, or...
by Garrett Kite | May 12, 2011
The following is a running list of vocabulary terms that are commonly associated with the world of Internet marketing. We will dive into several key aspects of online advertising, including: search engine optimization, link building, website design & optimization,...
