How is Voice Search Changing SEO Tactics?

How is Voice Search Changing SEO Tactics?

It’s interesting that we’re already discussing how Voice Search is changing SEO strategies when that became a viable option just a few years ago – and, let’s be honest, at that point we were just messing with Siri and telling our friends. The reality, though, is...
The Ultimate Guide to Influencer Marketing

The Ultimate Guide to Influencer Marketing

By Kym Goodsell In a past life, I was a blogger. Like most bloggers, I received countless pitches from brands wanting to partner with me. I’ve seen it all in terms of pitches, the good, bad, and ugly. Now, I work in digital marketing. I’m the one reaching out to...
LinkedIn Best Practices to Increase Post Engagement

LinkedIn Best Practices to Increase Post Engagement

Recently, my LinkedIn posts went from getting around 100 views to well over 10,000 views in a few days. While that’s not a “home run” in the eyes of some, it was a taste of success that included: an increase in post reach of over 11,000% Over 100...
Why is Google Looking Different?

Why is Google Looking Different?

There have been some recent changes leaving people wondering why Google looks different. Yesterday, Google posted an article introducing updates to the Google app (and announced future changes to Google.com). In particular, there are some major improvements to the...
The Golden Rule of Social Media Content

The Golden Rule of Social Media Content

We’re all familiar with the Golden Rule: Do unto others as you would have them do unto you. While this might be a professional way to go about your business, when it comes to online marketing, there’s another golden rule that you should familiarize yourself with: the...
Which Digital Marketing Channel Brings the Most Customers?

Which Digital Marketing Channel Brings the Most Customers?

Digital marketing is what helps people discover your website. Your time and resources are precious, so it’s important to focus on the digital marketing channels that give you the most bang for your budget. We’ll compare the 4 major channels with this infographic from...
Customer Reviews: How & When to Respond

Customer Reviews: How & When to Respond

So you have a great product, or service, or specialty; how can you prove it to those who haven’t yet experienced your talent? Online reviews are one of the ways you can best represent your service without resorting to sales-y text on your website or other online...
Making Content Curation Part of Your Marketing Strategy

Making Content Curation Part of Your Marketing Strategy

The purpose of every business is to provide value for customers. This is especially true when it comes to content shared online. The web has become a community dominated by social interaction, and your customers are starving for quality content from reliable sources....
Using Instagram for Your Business

Using Instagram for Your Business

Instagram is the fastest growing social media network in the world. It was created in 2009 and has over 300 million active users. Today we’d like to help you understand what a valuable asset Instagram can be for any business. There are a few companies that we can...
How to Up Your Facebook Game

How to Up Your Facebook Game

Did you know that the average post from a business page on Facebook only reaches about 12% of that page’s followers? That’s not quite the exposure you’re hoping to achieve when you engage in social media marketing.     Facebook has a unique algorithm in...
How to Post Better Images Online

How to Post Better Images Online

If you aren’t familiar with online marketing, then let me clue you into a little (not-so-secret) secret. Customers are visual, and you can get their attention by posting better graphics and higher quality images to your website and your social media platforms. Whether...
6 Steps to a Better Facebook Presence

6 Steps to a Better Facebook Presence

If you’re new to running a business or if you’ve just started managing your social media profiles, you probably have a lot of questions. The biggest question businesses face when it comes to social media, (Facebook in particular), is “How can I use this page to get...
Top 5 Super Bowl Commercials of 2015

Top 5 Super Bowl Commercials of 2015

1. SNICKERS® – “The Brady Bunch” This was definitely my favorite Super Bowl commercial. Snickers has been doing these types of ads for a while, but this is the best one yet. 2. Liam Neeson In The Clash Of Clans Super Bowl 2015 Commercial It was surprising to see...
Best Super Bowl Commercials | 2015 Predictions

Best Super Bowl Commercials | 2015 Predictions

Garrett’s Pick: Tim Tebow Super Bowl Commercial | T-Mobile “No Contract” Classic This was definitely one of the best commercials from last year’s Super Bowl. They do a good job of displaying their competitive advantage and an even better job of...
Social Media Image Sizes

Social Media Image Sizes

There is no faster way to look unprofessional on social media platforms than using images that are pixelated or sized-incorrectly. Whether you only manage social media for your own business or for many, it is essential to know the right image sizes to maintain a...
The Ultimate SEO Audit

The Ultimate SEO Audit

So you’re just starting out in the internet marketing world, and you’re wondering, “Am I doing this right?”. It’s a question all of us internet marketers have asked ourselves. Every business will realize the need to conduct a local SEO audit, whether they are just...
The Ten Best Social Media Strategies

The Ten Best Social Media Strategies

Part of creating an online presence is understanding how to generate success on your company’s social platforms. Many businesses, including international and franchised brands, could really suffer if they didn’t put an effort into their social media marketing. Even if...
How to Remove a Duplicate Google Plus Listing

How to Remove a Duplicate Google Plus Listing

It’s a good SEO strategy to have a regularly updated Google Plus business page to rank in both local Maps searches as well as organic Google searches. However, you may run into some problems during the creation or maintenance of your Google Plus page. One of the...
Social Media Facts & Figures for 2013

Social Media Facts & Figures for 2013

by Digital Insights This social media facts & statistics for 2013 infographic was done by Digital Insights. It covers some of the most recent Social Media facts, figures, numbers and statistics of the past year. We have highlighted some of the most interesting...
The Social Media Revolution

The Social Media Revolution

It seems like social media impacts everything we do these days. Take, for example, the time you look out your window to see a dude playing sand volleyball in tight jeans, a cowboy hat and boots…not to mention he’s got a bigote (big Spanish mustache) that...
Video Virality

Video Virality

by Travis Chambers Travis works as a social media account manager at Crispin Porter + Bogusky in Santa Monica, CA & has significant experience in the digital world – you might even recognize him from his viral YouTube video, “The Real Meaning of...
Google +1

Google +1

Google has introduced a new means of Internet marketing and social media integration: Google +1. Utah businesses can add this new tool to their current Internet advertising game plans. Consumers can use the +1 button to publicly show what they like, agree with, or...
Online Marketing Vocabulary

Online Marketing Vocabulary

The following is a running list of vocabulary terms that are commonly associated with the world of Internet marketing. We will dive into several key aspects of online advertising, including search engine optimization, link building, website design & optimization,...

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