Many business owners turn to Kite Media because they don’t know much about SEO and digital marketing and just want us to handle it all. However, search engine optimization (SEO) is done best as a collaborative effort. Our SEO team brings the technical expertise and strategic planning, but your involvement as a business owner can make all the difference in achieving lasting success. Here are some practical ways you can actively contribute to your SEO strategy and help our team deliver the best results.
1. Help Us Understand Your Services and Market
At Kite Media, we have a comprehensive understanding of the franchises we regularly work with, and our research skills are top-notch to help us learn about other industries. However, you are the expert on your business, services, market, and goals. Help your SEO team understand what sets you apart from your competitors, what services you prefer to focus on, and what areas of your service area you’d like to target most. By understanding what you offer and who your ideal customers are, your SEO team can craft targeted strategies that resonate with your desired audience while sharing accurate information. This collaborative effort ensures your SEO campaign aligns with your goals and reaches the right audience.
2. Communicate Openly with Your SEO Team
Open communication is key to a successful partnership with your SEO team. If you have questions or concerns, don’t hesitate to voice them. If something isn’t clear, ask for clarification. It’s important for everyone to be on the same page. We understand that your priorities might change or you might come up with questions you didn't originally have, and we’re happy to talk with you! We would much rather get on a meeting together and get everyone on the same page than have you silently have questions or concerns about your marketing service.
3. Provide High-Quality Photos and Videos of Your Work
A big part of SEO is creating optimized and compelling written content, which our SEO team does. However, that content is best accompanied by authentic visuals. Customers like to see actual examples of your work, not just stock photos they can find on every site. Of course, we are happy to help find the best stock photos for your business during our web design process, especially if you are just starting out and don't have a lot of imagery to use yet. However, as your business becomes more established, it’s helpful to change out the photos to be more personalized to your business.
Share visuals that highlight your unique work. They don't even have to be fancy photos. Modern cell phones can shoot high-quality photos suitable for your website, social media, and Google Business Profile. A good habit to get into is to take before and after photos of your work. It’s also helpful to take photos and videos of your team at work, so potential customers know what to expect. Send these photos to the SEO team as often as you can, and we’ll get them on your website and Google profile.
4. Share Business Updates and Achievements
Your business is constantly evolving. Keeping your SEO team informed about new developments can help us stay up-to-date and create fresh, engaging content for your website. Whether you’re launching a new service, opening a new location, or earning industry recognition, these updates can strengthen your online presence, and we want to know about them!
5. Encourage Clients to Leave Google Reviews
Google reviews play a significant role in improving your local SEO rankings and building trust with potential customers. Positive reviews signal to search engines that your business is credible and reliable, helping you rank better and stand out in local search results. While your SEO team manages and optimizes your Google Business Profile (GBP), we can’t solicit reviews on your behalf—this is something only you can do.
To make it easy for clients to leave reviews, provide them with a direct link to your Google review page, either digitally or with a physical business card. Consider asking for feedback right after a successful service or during follow-up communications. Just remember that while you can ask for reviews, it is against Google guidelines to compensate customers in any way for their reviews.
6. Effectively Respond to the Leads SEO Generates
This is perhaps the most important thing you can do as a business owner! SEO is designed to drive traffic and generate leads, but it’s still up to you to convert those leads into customers. Responding quickly and professionally to phone calls, emails, and contact forms is critical to actually generating business and making a return on investment from your SEO services.
Train your staff to handle inquiries professionally and effectively. Ensure they’re knowledgeable about your services and equipped to answer common questions. Regularly check your inbox for contact forms and monitor your phone system to ensure no lead slips through the cracks. Remember, generating leads is only half the battle—converting them is where the true value lies.
Let's Work Together
Many businesses believe their involvement ends after signing up for an SEO service, but at Kite Media, we see things differently. We thrive on building genuine partnerships with our clients, working hand-in-hand to achieve the best results possible. Your ongoing input and collaboration empower us to refine strategies, target the right audience, and create meaningful online growth. By staying engaged, sharing insights, and keeping the lines of communication open, we can turn your SEO goals into lasting success. Together, let’s build a digital presence that drives results and propels your business forward. If you're ready to start an awesome SEO partnership, contact us today!