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The Benefits of PPC
Reach Customers On All Devices
With the ever-increasing trend toward mobile searches and time spent on mobile devices, your business can’t afford to miss out on potential customers that are on their smartphones. Pay-per-click advertising with Google Ads provides several channels to get in front of your customers on any device – smartphone, tablet, laptop or desktop computers – when they’re actively searching for your products or services, simply browsing other websites, watching YouTube videos or shopping online.
One of the perks of pay-per-click is the relatively quick turnaround time. Unlike search engine optimization (SEO) that requires months to begin gaining traction, PPC allows you to have ads up and running in a very short amount of time. This makes pay-per-click a great option for any business, especially those that need to get in front of new customers quickly.
Pay-per-click offers unmatched flexibility in comparison to traditional advertising methods such as TV, print and radio. With PPC, it’s easy to modify your budget, pause your ads and make changes to ad copy, targeting and more at any time. As your business needs and marketing goals evolve, your Google Ads account will be able to stick with you.
The trackability of PPC is one of it’s greatest strengths. Through your website, Google Ads, call tracking & Google Analytics, we can create a means to definitively track the results of your ad spend. In addition, Google Ads and Google Analytics give you the added benefit of real-time reporting. You can access your reporting dashboard at any time, 24/7, to see how your ads are performing.