Pay-Per-Click Advertising: A Beginner’s Guide

by Kym Merrill

May 14, 2023 | Pay-Per-Click

Looking to get your business noticed online? In today’s digital landscape, simply doing good work isn’t enough to get business anymore. Businesses need to take advantage of digital marketing strategies to stand out and reach their target audience. One such strategy is pay-per-click (PPC) advertising, which allows businesses to show up at the top of search results and across the web with targeted ads. Because you only pay when someone clicks on your ads, many business owners find PPC advertising has a great ROI. Here are the basics of PPC advertising and why businesses choose to utilize it. 

What is PPC Advertising?

PPC advertising is a digital advertising model where advertisers bid for ad placement on search engine results pages and other websites. When a user enters relevant search terms or meets specific targeting criteria, the ad is displayed, often in a prominent position. When a user clicks on the ad they are taken to the business’s website where they can submit a contact form, call the business, or just get more info. Advertisers are only charged when someone clicks on their ad, hence the name “pay-per-click.” This allows businesses to pay to reach their target audience in the right places online. 

Benefits of PPC Advertising

PPC advertising is so popular because it offers a lot of benefits to businesses, including:

Immediate results

Unlike many other marketing methods, PPC can deliver instant results. As soon as your ad campaign is launched, your ads will start appearing, driving targeted traffic to your website almost immediately. This quick turnaround time makes PPC an ideal strategy for businesses looking for immediate results and a quick boost in their online presence.

Precise targeting

PPC advertising allows you to narrow down your audience based on various targeting options. You can select specific keywords, demographics, geographic locations, languages, and even the devices used by your target audience. This precision ensures that your ads are shown to only the most relevant users, increasing the chances of attracting qualified leads and conversions and saving advertising dollars.

Measurable ROI

One of the significant advantages of PPC advertising is the ability to track and measure its performance. You can access detailed data on impressions, clicks, conversions, and the cost per acquisition. Paired with additional tracking like Google Analytics or call tracking numbers, business owners can get a wealth of data on their PPC ads and their effectiveness. This data allows you to improve your advertising and increase your ROI. 

Get Started with PPC

PPC advertising is a valuable tool for business owners to get found online and grow their businesses. However, it does take a careful strategy to get great results. Many business owners fail to take advantage of the precise targeting and tracking available to perfect their campaigns and end up wasting money. A PPC specialist can help business owners maintain a positive ROI and get quick results from PPC. 

If you’re looking to grow your business online, Kite Media can help! In addition to PPC advertising, we offer search engine optimization (SEO) and social media advertising services and can help you create the perfect strategy for your business. We can even build you a new custom website designed to convert. Give us a call today at (435) 753-7553 to speak to one of our experts about how we can help grow your business. 

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