In 2024, customers expect businesses to have a website, even small, local businesses. A website proves that you are a legitimate business and allows potential customers to learn more about your company and how to contact you. A website is a must. However, the type of website you need can vary depending on your business goals and content requirements. At Kite Media, we understand that every business has different needs, which is why we offer three customizable website packages: 1-page scrollable sites, 5-page sites, and 10+ page sites. Here’s a guide to help you choose the right size of website for your business.
1-Page Scrollable Sites
A 1-page scrollable site is a minimalist option that presents all essential information on a single page. This page is designed to be scrollable and often has a menu that directs visitors to certain sections on the page instead of new pages. This design approach is ideal for businesses that need to deliver a concise message without overwhelming visitors. It’s user-friendly, as visitors can access all key information without navigating through multiple pages. Additionally, it’s the most cost-effective and quickest to set up, making it an attractive option for businesses with a limited budget or those just starting out.
This type of site works well for small businesses that have limited content to share and just want a basic online presence. The primary goal is to provide basic information like contact details, services offered, and location. The simple format ensures that visitors can quickly understand what the business does and how to get in touch. The smaller size is quicker and cheaper to create and easier to manage.
5-Page Sites
A 5-page site provides a more detailed structure, offering a balanced approach between cost and functionality. This format allows you to have a few basic pages, allowing for a more thorough presentation of your business. It’s suitable for businesses that need to convey more information without overwhelming visitors. This type of site can effectively establish a professional online presence and support ongoing content updates.
Small to medium-sized businesses that offer a few services or products or otherwise have a medium amount of content to share online will find a 5-page site beneficial. Small businesses can use this format to describe their services, share company background, and provide updates through a blog.
The pages you might choose to have on your 5-page sites may vary, but here are some common examples:
Home: An engaging introduction that highlights your business’s core offerings, with strong visuals and a call to action.
About: Information about your company’s history, values, and team members to build credibility and connect with your audience.
Services/Products: A single page providing detailed descriptions of each service or product, including features, benefits, and pricing if applicable. This site provides no e-commerce functionality, instead inviting customers to contact you to proceed.
Blog/News: A space for sharing industry news, company updates or informative articles to keep your audience engaged and improve SEO.
Contact: A user-friendly contact form, along with your business address, phone number, email, and links to social media profiles.
10+ Page Sites
For businesses with extensive content or complex needs, a 10+ page site offers the most flexibility and functionality. This format allows you to highlight multiple parts of your business. It provides plenty of space to showcase various content and engage visitors. More content also allows businesses more places to capitalize on SEO opportunities. Although a larger site involves a higher investment, it delivers significant value.
Established businesses with diverse offerings or those requiring advanced functionalities will benefit from a 10+ page site. For example, a business that offers different services that each deserve its own page would find a larger site beneficial. Larger sites are often better for SEO, so a business seeking to dominate the rankings might opt for a larger site with keyword-specific landing pages.
The sky is really the limit with larger sites, but here are some common examples of pages businesses we work with choose to include on their 10+ page site:
Home: A comprehensive overview of your business with key highlights, featured products or services, and a compelling call to action.
About: Detailed background information about your company, including its history, mission, team members, and company culture. It might include a separate "meet the team" page if necessary.
Services/Products: Separate pages for each service or product category, including in-depth descriptions, images, and optionally pricing details. Depending on the business, this can encompass a large number of pages.
Blog/News: A regularly updated section featuring articles, industry insights, and company news to keep your audience informed and engaged.
Contact: A robust contact page with a contact form, business location, hours of operation, and links to social media channels.
Gallery/Portfolio: An extensive gallery or portfolio showcasing your work, including case studies, project images, or client feedback.
Reviews: A dedicated page for customer reviews and success stories, helping to build trust and credibility.
FAQ: A page addressing frequently asked questions to provide additional information and improve customer experience.
Choose the Right Size Site
Choosing the right type of website is crucial for meeting your business needs and achieving your online goals. Whether you need a simple, cost-effective solution or a larger site with more content, Kite Media is here to design the perfect website for your needs. Our team can help determine the best website option based on your specific needs and objectives. We build all our sites to be SEO-optimized and we’re proud to offer ongoing SEO and PPC services to help you fully benefit from your brand-new site as well.
Is it time for your business to get a new website? Contact Kite Media today so we can discuss creating the perfect website for your needs and goals.