Reduced Effort & Costs
By sending emails instead of postcards (or setting up sales calls), you save the added expense of labor and time. You don’t have to worry about reaching your customer too late within the sale period, because you can reach them instantly. You also save on overhead costs with a paperless campaign.
With email marketing, you can put together a campaign in a matter of hours. If you decide to do a one-day only sale, you can easily send out a blast to all your followers and get a quick response. You don’t have to plan as much ahead of time, because email marketing supports spur-of-the-moment decisions.
Get the Word Out
Make it easy to spread the word about your business or your sale through email. Customers or recipients can easily forward the message to all their friends. This is a much better alternative to hoping that recipients of your postcards and newspaper ads remember to share them with friends face-to-face.
Target and Track
One of the best aspects of an email campaign is the ability to track user engagement of recipients. You can see what works and what doesn’t, as well as how many sales you receive as a result of this technique. You can also create targeted campaigns for specific portions of your clientele and followers.
The Kater Shop has been using our Email Marketing services to reach out to clients for recent events and sales. They’ve been able to promote month-long events with a big announcement at the beginning and quick reminders as the month goes on. When the Cache Chamber of Commerce announced a ribbon-cutting ceremony for the Kater Shop, we were able to immediately reach out to their email subscription group to spread the word and get attention. We also shared the event on their social platforms as part of our Social Media services and were able to get a great crowd out to the event. And this isn’t the only way that you can make a big impact with your customers through email marketing.
Customers commonly follow brands that give special discounts and promotions via email, so signing up with email marketing services can really increase your reputation and following.