Google Analytics is an online tool used to track the number of visits a website receives. A website may be linked to an analytics account that will track an extensive amount of information in regards to that site: Visits, % New Visits, Bounce Rate, Absolute Unique Visitors, location information of visitors, Avg. Time on Site, and many more variables.
– Visits: The actual number of visits your site receives.
– Page Views: The total number of pages that the visitors to your site viewed.
– Pages/Visit: The average number of pages that each visitor to your site viewed.
– Bounce Rate: The percentage of single-page visits (i.e. visits in which the person left your site after viewing only the home page – they bounced). A bounce rate around 50% is normal.
– % New Visits: The percentage of your site’s visits that are new visitors, who have never visited your site. A high number of new visitors suggests that you are successful at driving traffic to your site while a high number of return visitors suggests that the site content is engaging enough for visitors to come back.
– Absolute Unique Visitors: This shows how many people came to your site. This report graphs people instead of visits.
– Traffic Sources: The different kinds of sources that send traffic to your site.
- – Direct Traffic: Visits from people who typed your site URL directly into their browser or clicked a bookmark.
- – Referring Sites: Visits from people who clicked to your site from another website (i.e., Facebook, Twitter, Yelp, etc).
- – Search Engines: Visits from people who clicked to your site from a search engine results page. Ideally this should be the highest source of visitors to your website. A high ratio of search engine visits denotes a well-optimized site that can easily be found online.
By Garrett Kite, Owner at Kite Media