Which Digital Marketing Channel Brings the Most Customers?


Digital marketing is what helps people discover your website. Your time and resources are precious, so it’s important to focus on the digital marketing channels that give you the most bang for your budget.

We’ll compare the 4 major channels with this infographic from Conductor then evaluate which channel brings in not only the most website visitors but also conversions. The four channels are:

  • SEO/Organic Search
  • Email
  • Social
  • PPC (Paid Ads)

Now let’s take a look at the research:

best roi marketing channels

Here are our evaluations and suggestions based on the findings:

Which channels generate the most website visits:

  1. Organic search
  2. Email
  3. Social
  4. PPC

*The most engagement comes from organic search. Social has the highest bounce rate.


Which channels get the most customers:


B2B Companies

  1. Search & social tied
  2. Email is a close second
  3. PPC is half as effective

B2C Companies

  1. Organic Search
  2. PPC
  3. Email
  4. Social (much lower)


B2B Companies

  1. Email
  2. Organic Search
  3. Social & PPC tied at the bottom

B2C Companies

  1. Organic Search 
  2. PPC
  3. Email
  4. Social


Which channels provide the best Return on Investment:

Overall, Organic Search & Email are the best marketing channels in terms of ROI.


Kite Media specializes in SEO, Email Marketing, PPC, Social Media Marketing, and more! Learn more about all the services we offer.

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