If you’re a small business owner, you probably know that you should invest in digital marketing services but you might not know where to start. Whether you’re just starting out or you’re an established business looking to expand your online presence, you want to be sure that your marketing money is getting your business the best possible ROI. Here’s an overview of the digital marketing services we offer to help you choose the best service(s) for your local business.
If you don’t already have a website for your business, this is hands down the number one thing we recommend. Your customers need to be able to find you online, and your website is your online home. If your website is a DIY site hosted on a platform like WIX, it’s time to get a professionally designed website before you spend any more money on online marketing. If you have an existing website and you’re not sure if it’s optimized and well-suited to SEO or other marketing, our team would be happy to discuss it with you.
SEO (Search Engine Optimization)
Search engine optimization refers to the process of optimizing your website so that it shows up in Google searches. If you want your business to show up when customers search for your product or service, it’s important to have great SEO in place. SEO is especially crucial to local businesses, where people already know they need the service or product but they just need to decide which local business to use. SEO can take time to get results, but once your site is optimized and ranking well in Google, you can see an increase in traffic without having to pay for each click or lead. It’s a great choice if you’re looking to make a long-term investment in your business. If you’re only looking for quick results, SEO is not for you.
PPC (Pay-Per-Click Advertising)
Pay-Per-Click advertising refers to ads that appear on Google searches, as well as potentially on other websites across the web. Unlike SEO, PPC ads begin to work instantly. As soon as your ad is created and your budget is set, you can start showing up in front of your customers. However, you do have to pay for each click or lead. For this reason, many businesses choose to put a lot of focus into PPC at first while their SEO presence is being established. Our clients that see the most success with PPC are those that are great at closing the deal when they have a lead come in, but need help generating those leads.
Social Media Ads
Social media advertising allows you to reach your target audience on popular social media platforms like Facebook and Instagram. One advantage of social media ads is that they are good for discovery. If your target audience doesn’t know that your product or service exists then they can’t search for it, leaving SEO and PPC ads useless. They can, however, find your business through a social media ad that pops up in their feed. Social media ads are great if you want to introduce people to your business and reach a large audience. Like PPC ads, they begin to work instantly.
At the end of the day, many of our clients choose a combination of services to help meet their goals and reach the largest audience. If you need help deciding exactly which digital marketing services are right for you, we’d love to chat. One thing that we pride ourselves on at Kite Media is not being pushy. If we don’t think a service is right for you, we’ll tell you upfront. We want to help you get the best results, not just just take your money for services you don’t need. Give us a call today at (435) 753-7553 to discuss your needs with one of our expert digital marketers today!